Social Marketing – You'd Think I Suggested PORNO The Way My Daughters Reacted
Even Old-Line Companies Are FINALLY Seeing The Value Of Social Marketing
OK… so they love to tease me. And I talk about marketing ALL the time.
One time, I even noticed that others at the table were each lifting their glass to drink at the same time. A bit odd until they did it over and over. And then I noticed that I was the drinking game – every time I said "marketing" or "Dan Kennedy," they took a drink.
So to have my two grown daughters (and my future son-in-law) teasing me at dinner wasn't odd… but they sure did overreact to what I had written.
We like to go out for dinner to celebrate, share time with each other, and welcome home a relative. This time it was Stacie's return from Boston (on her way to spend a few days in Washington, DC). So, we agreed to meet on a night when Liz and Chris weren't involved with The Sound of Music at Young People's Theatre Workshop (Liz helped direct and choreograph the production and Chris helps run the backstage area – and with EIGHTY kids in the show, the backstage NEEDS to be run!).
I sure took grief from them at dinner the other night. You'd think I had suggested PORNO by the way they reacted to one of my posts when I wrote on Facebook. We all cut short our posts to Twitter and our status on Facebook, but even acknowledging that, I don't see what is wrong with what I wrote.
Here's what I wrote before – see what you think:
Talking to 13 year old girls through Social Media http://bit.ly/8JCz6 3min video – more effective than regular tv ads
Proctor and Gamble is finding how powerful Social Marketing is for them when they present their feminine products through social networking and social marketing, and being a Social Marketing Expert and Consultant, I like to use real-life examples when I can. This stuff really works, and big-old-companies are finally coming around.
So that's why I published the Tweet to tell the thousands I have on my several accounts.
- Like when Ford was just highlighted for changing people's minds about their hybrids… see the article here: http://bit.ly/s4hZh My comment is there in their growing list of comments and I suggest that people write to Jim Thomas who owns Springfield Ford in Springfield, PA 19064. Write him about the best deal you can get and tell him Charlie Seymour Jr sent you: Jim.Thomas@Springfieldemail.com
- Or when I blog about all kinds of examples at http://bit.ly/24eYTO I spend a lot of time blogging, and people now know, like, and trust me and seek me out for advice.
- Or in this P+G example when they aimed all their marketing at 13 year old girls to speak their language, talk about their issues, give them a voice in the Social Networking arena. They didn't push their products… they "pulled" the girls into discussions on topics the girls were having already and then let them discover the products that were right for each girl. And dollar for dollar their results are smashing records for them.
So I told my family (which teased me to no end over dinner about my post) that P&G is doing terrific work and I hoped they will watch the short video at http://bit.ly/8JCz6 which explains it fully.
Please see that video now. And then come back here to leave comment.
If I can help you, too, with your Social Marketing, let me know. And if I can help you Turbo Charge your work at home, let me know that too.
Best,
Charlie Seymour Jr
A Work At Home Dad, succeeding in this economy
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