Email Marketing – Start: That's The Key
Learning To Use Email Marketing Is No More Difficult Than Learning How To Email
This next year will fly by… my 26 year old daughter Liz (LizSeymour.com) is getting married. We're very close, through up hills and down, theater projects and photography, friendships, joys, happiness.
I have to admit that when Liz announced her engagement to Chris McBride to our other daughter, Stacie, and me on a conference call, I was a bit in shock. Quickly my mind raced to when I proposed to Pam more than 28 years ago. I could see myself on one knee. I didn't know whether to jump up and down or jump through the phone to hug her. She sounded soooo happy, and after all, that's all I can ask for her: happiness HER way (not MY way but HERS).
She's bought her dress, talked with some photographers, narrowed her list of reception halls, and selected the location for her wedding: The Players Club of Swarthmore. Liz is the FIFTH generation of our family to act and direct in this well-equipped community theater (whose history reaches back 100 years) and she and Chris met there during a stirring production of Assassins in 2007.
Now she wants some engagement photographs.
Liz turned to the best photographer she knows: me, her loving dad. I've been a pro photographer since 2000 when I started my own still photography and video production company, and she's grown up watching me and assisting me.
Weeks ago Liz scheduled this time. Her teaching is over for the academic year, her Chris's teaching is over (though he started teaching at a theater day camp already), and she wants some photography to announce their engagement.
I have photographed Liz MANY times, including all the images for her large CD release (available on Liz Seymour's website – click here!). And though I'm primarily an internet marketer and consultant now, she knows that my background and skill are always available to her.
So, how did she get me to say yes? Other than wrapping her defenseless Dad around her little finger, what did she do to get me to say "Yes!"
She asked.
In email.
Using terrific direct-response techniques.
Liz emailed me, had a great headline, put a clear deadline by which time I was to respond, and included a call-to-action.
And she didn't wimp out at the end – she followed through by being very clear in her request of me.
And isn't that what we do with email marketing? Don't we want to be just like Liz? And don't we want the success that Liz had when our prospects say YES the way I did to Liz for the photography she wanted?
Use language that matches our clients and customers, ask clearly, state your case with emotional direct-response language, have a special offer and a deadline, and then a strong call-to-action.
Heck, she even used a sequence, just to make sure I wouldn't let my busy selling schedule get in the way of her engagement images.
But most importantly she just did it.
- She wrote.
- She asked.
- She followed up.
- She wasn't bashful.
Same should be true for YOUR writing… and since you probably need some help, look at my new information: Say It So They Buy It – Turn Your Words Into Gold – Go Here To Learn More!
Use your email marketing to profit… and remember how Liz did it. Ask clearly, follow up, don't be bashful.
Best,
Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy
PS: The help you need is here: Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.
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