Nonprofit Marketing – Spotlight on Lawrence Edw. Wilson III
Larry Wilson's Extensive Marketing Career Prepared Him Uniquely For The American Baptist Foundation
Larry Wilson and I go back a LONG time.
We both earned our MBA from The Wharton School of the University of Pennsylvania in 1975. We worked closely on a huge theater production in the Harold Prince Theatre of the Annenberg Center on the University of Pennsylvania campus and the great Broadway Producer-Director, Harold Prince, came to one of our rehearsals and spoke to the cast after.
The production was Company, by Stephen Sondheim and George Furth, which Harold Prince had directed on Broadway. It was being produced and directed by me with Larry as Music Director and Conductor in the Harold Prince Theatre – and it was the first of the many shows he produced on Broadway that was presented in the theatre bearing his name.
Larry and I took two very different paths after Wharton, but always stayed in close contact. He played the organ at my wedding to Pam and sang a song from the piano in the sanctuary. I have been to his home on several occasions and followed his business career with great interest.
With Larry now in the Philadelphia, PA USA area (as I am) we see much more of each other. And when he had a need for a new electronic marketing campaign, he called me for advice and then hired me to consult with him and his board.
Here is Larry in a relaxed way talking about the exciting career he has had. We will be certain to do this again so that he can speak much more in depth about all the great things the American Baptist Foundation is doing under his leadership as President.
Nonprofit Marketing – Spotlight on Lawrence Edw. Wilson III
Click Player To Start Video.
Get the Flash Player to see this player.
Best,
Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy
PS: Larry Wilson's new website, ABCofGiving.org, will be open soon.
Follow Charlie Seymour Jr On Twitter!
Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!
Nonprofit Marketing – Lawrence Edw. Wilson III
-
Danny Speranza
What We’re Writing – Recent Posts
- 093 The Invisible Touch – The Eight Keys to Lasting RelationshipsThe Eighth Key: Passion We've reached the end of this blog series: The Invisible Touch (patterned after the terrific book by Harry Beckwith). And what a great way to end it: talking about passion. Read more on 093 The Invisible Touch – The Eight Keys to Lasting Relationships… […]
- 092 The Invisible Touch – The Eight Keys to Lasting RelationshipsThe Seventh Key: Magic Words We each have our list of magic words that propel us in life, business, our family… hey, everywhere. Here is my list of those important words: Read more on 092 The Invisible Touch – The Eight Keys to Lasting Relationships… […]
- 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE DifferenceThe Sixth Key: Completeness Years ago when I first worked with my very close associate, Cheryl, she said something to me that I never forgot. I’ll tell you that in a minute. First some background. Read more on 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE Difference… […]
- 091 The Invisible Touch – The Eight Keys to Lasting Relationships – CompletenessThe Sixth Key: Completeness Have you ever noticed that when you ask for things from a restaurant and EVERY little detail is attended to how impressed you are with the place? Read more on 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness… […]
- 090 The Invisible Touch – The Eight Keys to Lasting Relationships – SacrificeThe Fifth Key: Your Clients’ Sacrifices OK… so you busted your butt for your client but you get the feeling she just isn’t satisfied. Why does that “crazy person” act like that anyway? Read more on 090 The Invisible Touch – The Eight Keys to Lasting Relationships – Sacrifice… […]
- 089 The Invisible Touch – The Eight Keys to Lasting Relationships – SacrificeThe Fifth Key: Sacrifice People want to work with us when they trust us. People are glued to us forever when they see the sacrifice we incur for them. When you promise something, deliver it. Don’t promise something you don’t think you can deliver, because people will no longer trust you to get it done. Read more on 089 The Invisible Touch – The Eight Keys to […]
- 088 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – Get To It When you produce marketing materials, don’t “bury the lead.” Here’s what I mean. Don’t wait to tell your prospects/clients/customers/patients why they should work with you. Say it early and make it clear. Read more on 088 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
- 087 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – Communicating Your Special Expertise Little did I know when I started this blog (with the intent that I’d finish with a complete book of my own) that Dr. Marc Kossmann and I would begin PersonalSuccess Marketing together (PersonalSuccessMarketing.com). Read more on 087 The Invisible Touch – The Eight Keys to Lasting Relationsh […]
- 086 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – Communicating Your Special Expertise When I sold investment real estate (along the East Coast of the USA) I specialized in major office towers, large apartment complexes, and life care centers. Read more on 086 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
- 085 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – Words For years I’ve been comfortable with words: speaking, writing, broadcasting, even singing. But not everyone is. Have you ever received an email from some one and wondered what the sender’s first language was? Read more on 085 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
- 084 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – You Only THINK You’re Being Clear “So… was that clear?” “Oh yes,” says the prospect, not wanting to admit she had NO idea what was just said. And even when she DID know what was just said, the salesman asking “was that clear” really only gets a reply that says “what I understood was clear to me the way I heard it… but maybe no […]
- 083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent ExpertiseThe Fourth Key: Relationships – The Power of Clarity Have you ever had a chat with someone and walked away and said, “HUH?!!” If that were your client walking away, you just missed a sale. Read more on 083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
Follow Us In Your Reader
Subscribe to this site's RSS feed.
