018 The Invisible Touch – The Fallacy of Bundling
Fallacies of Marketing
The distinction of what Bundling is needs to be clear here:
What I Do: When making proposals to consulting clients, I focus on Facebook (profile and Pages), WordPress, Twitter, video and video syndication sites, Hubpages, satellite blogs, bookmarking, article sites, and more. When I work as a photographer, I focus on the event photography (like a wedding, bar mitzvah, or family portrait), individually printed images, images on CD, etc.
What I Do NOT Do: I don't offer photography with my consulting, video with my photography, etc.
Bundling the way Harry Beckwith presents it here means don't become integrated across business lines (like a bank with an insurance company) and then offer both services: your staff won't know how to sell both, their past practices will keep them from being successful, and your clients will look to specialists in each area, rather than settling for a generalist.
For us entrepreneurs, this isn't such a big deal because we know to specialize and to stay focused. Some larger businesses seem to fall into the "bigger is better" trap, and then get themselves in trouble.
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
018 The Invisible Touch – The Fallacy of Bundling
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