024 The Invisible Touch – If They're Satisfied, You're Doomed
What Is Satisfaction
Why do we EVER say, "I want satisfied customers?" (Personally I NEVER say that: usually they are "clients" and not customers… and there's a difference… and I want RAVING FANS and not satisfied customers or clients.)
Imagine for a moment: You're chatting with me to find out if you can afford my services to consult about your electronic marketing (Social Marketing, email marketing, websites, etc). We're getting close to an understanding and you ask for some client's names, which I give you.
When you call up to ask how things went for them when they worked with me, are you hoping to hear, "Oh, we were satisfied."
WHAT!!?
That's almost a kiss of death.
-
Do you want YOUR rear end on the line for YOUR company when you decide to work with someone who will only satisfy you?
How many restaurants do you return to because you were "satisfied"?
Were you satisfied with your dry cleaner, your hair stylist, your car servicing and then tell anyone about them?
Don't you want people RAVING about you, telling EVERYONE about you?
Of course you do.
So never set a less-than-adequate goal of "satisfying" your customers.
You won't have them very long if you do!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
024 The Invisible Touch – If They're Satisfied, You're Doomed
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