039 The Invisible Touch – Back To the Blue Fox
The Second Key: Brand
The Blue Fox Restaurant in San Francisco was a part of those coffee commercials about Folgers Freeze Dried Coffee.
Are you old enough to remember them?
"What if I told you that you were drinking INSTANT Coffee" the Maitre D' would ask unsuspecting customers in fancy restaurants.
But the time the commercials were over, we were to believe that Folgers Crystals were as good as the best fresh-brewed coffee available in fancy restaurants.
When or it it was, the "brand" of the restaurant (all those things we see, feel, sense about the establishment) told us that the coffee just HAD to be GOOD!
Brands do that.
Once established, we "feel" certain things about them. We ASSUME that the quality is good, the freshness is top notch, the taste and aroma are the best.
And like walking into our bathrooms in the morning to brush our teeth, we don't even have to THINK about it – we just "know" that the quality is superior – we trust the brand and don't question it.
Brands do that!
And that's why companies are so careful to protect their brands.
Branding is NOT the logo, the background color of their website, the words they choose to use to describe what they offer, the service they give: it is all that and much more. We may more attention to brands we like and we pay more money for them too.
As we'll see in this section!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
039 The Invisible Touch – Back To the Blue Fox
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