042 The Invisible Touch – The Wizard's Just A Little Old Man
The Second Key: Brand
Larger than life with smoke, mirrors, an image projected high above the crowd, The Wizard in the land of Oz created a false brand with the spin of the finest "handler" possible. And so did Bernie Madoff as he was bilking billions from individuals and large corporate and nonprofit funds.
And unfortunately, that's what lots of people think Branding is.
Creating a false image to show people what you WANT them to see.
But no – in fact you need to LIVE your brand for it to take off and serve you well.
Take Volvo and its brand of (somewhat boxy) safe cars.
State Farm Insurance and its "Like a Good Neighbor, State Farm Is There."
Take Apple and the fun that goes on in its stores and its image of innovation.
If people know you and your business, they already have an image in their mind about you: and THAT is your brand, like it or not.
So get out there, live your brand, live the image you want people to see, understand that HOW you do things and WHAT you do are vital to the image people retain of you and share with others.
Be true to it, honest with it, and transparent so people can see that it is real.
And THAT is a horse of a different color – the true brand that is YOU!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
042 The Invisible Touch – The Wizard's Just A Little Old Man
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