049 The Invisible Touch – Ordinary Name, Ordinary Company
The Second Key: Brand
Take the Sunday newspaper in your area, open to the real estate section, hold it at arm's length, and squint just a bit so the page blurs.
What do you see?
Everything looks exactly the same, right? NOTHING stands out.
We need to stand out. What we DO needs to be different, the way we approach our marketing needs to be different, and our company name need to be different.
OK… I can hear you now: what about IBM or Dell… THOSE names aren't different, extraordinary, unusual.
You're right: but they have millions of dollars in institutional advertising to throw at the public to get their name known.
Don't let your company name be CONFUSING or funny or childish… but set yourself apart from others.
Think what it takes to set you apart, to get people to notice you, to get them to remember your name.
Then hold it out at arms length to be sure it's different, interesting, catchy.
"You can't tell a book by its cover," people often say… and that's because that's EXACTLY what people do!
Be sure YOUR cover attracts people and keeps them paying attention to you.
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
049 The Invisible Touch – Ordinary Name, Ordinary Company
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