050 The Invisible Touch – Sounds Like Trouble
The Second Key: Brand
When I write a talk, I always practice it out loud before I present it. Anything that doesn't roll off my tongue easily or anything that sounds weird has to be changed.
But remember – I'm the author AND the one delivering it.
What if I were only the author and someone else had to deliver it?
What words would THEN have to be changed?
Did you ever notice that the planet Uranus has had its pronunciation changed? It USED to be "your A nuss" when I was a kids (and boy did we giggle when we said it in science class) but now it's taught as "YOUR in us."
Let's face it: the change has been for only ONE reason – how it sounds.
Odd sounding names or names which might bring up other less desirable names shouldn't be used for your company's name.
Avoid Awkward Sounding OR Looking Names
Any word that could be mistaken for a part of the human body needs to be avoided. I'll spare you all those possibilities because I'm sure you can come up with a few juicy ones yourself.
Use Camel Case in your web addresses if your name is confusing. (Camel Case – Not all caps, just capital letters where a new word starts.)
Which is easier to read:
ultimateworkathomedads.com OR UltimateWorkAtHomeDads.com
Any part of a web address BEFORE the dot com can be in upper, lower, all cap, or Camel Case. Anything AFTER the dot com (and usually after a slash "/") is Case Sensitive, so be careful.
Here's one of my own web addresses which doesn't SOUND bad but might be confusing in writing:
RaisingGreatFamilies.com
Notice the double "g" in the name? This is even MORE confusing when written raisinggreatfamilies.com.
So… just to be safe, I own BOTH web addresses and send all the traffic from the one with ONE g (RaisinGreatFamilies) to the one with TWO g's (RaisingGreatFamilies).
I have that same problem with my own name: Charles Seymour Jr – double S's in there, so when it's a login name (CharlesSeymourJr) it can confuse some folks.
Make Up A Name If You Have To
I don't recall all the details, but when Esso Oil and Gas went global, it had to change its name because the word Esso (I forget in which language) didn't mean something very good. Thus the work EXXON was invented – no other words with double "x" was found in any other language, so they knew they were safe.
Advice: Be careful – read your name AND listen carefully to it. Then check the spelling in other languages to be sure you aren't calling someone a bad name every time your company name is mentioned.
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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PS: You can find me here:
http://twitter.com/UltimateWAHDads
http://facebook.com/CharlesSeymourJr
http://www.linkedin.com/in/charlesseymourjr
PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.
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Keep this with this article, please:
Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
050 The Invisible Touch – Sounds Like Trouble
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