056 The Invisible Touch – The Blue Fox Revisited
The Third Key: Packaging
We return to the Blue Fox of 028 – The More It Costs The Better It Seems. Remember the example of the Folgers Crystals replacing the fine coffee of this upscale restaurant?
People believed the coffee was great because of the brand projected by the restaurant.
And… they believed it was great because once inside the restaurant, the decor, the table cloths, the way the serving staff was dressed: EVERYTHING added to the atmosphere that THIS was a swanky place, deserving of high prices. And you can think of this "EVERYTHING" as its "packaging."
Look around the room at your next business meeting: who looks more professional, more compitent, more like someone YOU want to do business with: the young kid with the sloppy hair and unshaven face who is wearing jeans OR the snazzy businesswoman whose understated, neatly-pressed suit attracts your attention as soon as she walks into the room?
Can't tell a book by its cover? Oh, sure you can… or at least sure you DO.
HOW you present yourself and your company is as important to getting business as how educated you are and how high a level your quality is.
Remember the "Packaging" when you present yourself and your work: it ALL counts!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
056 The Invisible Touch – The Blue Fox Revisited
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