057 The Invisible Touch – Oranges and Greens
The Third Key: Packaging
The title of this section, as defined by Harry Beckwith, refers to the color of the citrus fruit of the same name and color of the putting surfaces on a golf course.
People assume that oranges that are a deep orange or greens that are a darker green are better.
And don't you think the same thing?
What about redder apples, yellower bananas, and whiter teeth? Don't we assume that each of them is better too?
Do you know that nearly all the bananas come into the USA in the hull of a ship and they're green when they do?
My wife, Pam, used to do computer-aided design work for a banana-ripening company (I know: who ever HEARD of such a company!). These bananas are stored in temperature-controled rooms, fed certain gases at exact amounts, and then when a nice yellow, they are removed and sent on to your store.
At least they don't "paint" bananas yellow the way they spray paint oranges orange – they just let the gases do the work.
But since people DO judge a book by its cover, YOU just be sure that whatever you show a client, tell a client, and how you are dressed when seeing a client tells the story you want told.
People see what they look for, and they are looking for a great person to work with. Be sure that is YOU!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
057 The Invisible Touch – Oranges and Greens
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