059 The Invisible Touch – The Purist's Prejudice
The Third Key: Packaging
The "Purist" says that only education, service, what we can do for our clients is what matters.
Maybe it SHOULD be that way, but let's face it: it's not!
Your words make things beautiful. Your attitude and the way you carry yourself adds to your beauty. The materials you use to package your presentations all add up to a more beautiful package for you.
Think about a fancy restaurant where the starched table cloths and contrasting napkins really look GREAT when you enter the banquet hall. You have NO idea what's going on in the kitchen or the pedigree of the chef, but if things LOOK great, you feel they WILL be great.
Right?
And when the chef comes out of the kitchen, does her clothing matter to you? Does his tall hat tell you something about him?
I have a friend who attends one of the monthly business meetings I go to. I've mentioned attorney Virgie Vakil before. When she first walks into a room, you just KNOW that she is quality. Her hair is coiffed, her clothing impeccable, the way she carries herself with head held high and posture upbeat tells you a LOT even before you have a chance to speak with her.
That's her personal packaging… and it WORKS.
So forget about not judging the book by its cover – we ALL do it (even unconsciously) and it's really important to our thinking.
Are you doing the same for your own materials?
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
059 The Invisible Touch – The Purist's Prejudice
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