060 The Invisible Touch – The Number One Mistake
The Third Key: Packaging
I have a friend who often says when coaching clients on the telephone, "If you're excited about this, why don't you tell your voice!!"
If You're Excited, Show People!
You can't expect others to get excited about you if YOU aren't excited. They won't care about your business unless YOU care. They won't spend money ON your business unless YOU do.
I used to do LOT of interviewing for Tufts University, my undergrad Alma Mater. And for those kids I was really strongly behind, I would tell them this:
Everyone wants to be wanted. If you want to get into Tufts, TELL them that. No university wants to admit someone who looks like s/he applied "for the heck of it.
They want RAVING fans to join them because they know that Raving Fan Students turn into Raving Fan Alumni.
The same goes for your business.
What Does Your Bathroom Look Like?
Two of my favorite local businesses have let their bathrooms go.
Cracked ties, dirty/stained floors, light bulbs often not working, soap and towels in short supply.
What does this say to those of us who USE these bathrooms?
I'll tell you: this business doesn't care or they're hurting for enough money to keep their bathrooms looking nice or both.
And if that's all the better they can care for their bathrooms, how well can they care for me?
Do you see what I mean?
Businesses spend money on getting clients but often neglect some of the easiest things to do when it comes to HOLDING clients.
"How Are You Today?"
If you're answer isn't "I'm terrific" then you'd better find a way to MAKE it terrific.
Do you really think that visitors CARE how you are? Do they really NEED your problems on top of their own.
Or how about "Hey, how's business?"
If you can't say, "It's terrific" then you'd better find a way to MAKE it terrific.
Do you really think that visitors CARE how you are and how your business are – and do you think they want to do business with a loser instead of someone who is doing terrifically?
Nawwwwww… they don't!
Be enthusiastic. Keep a eye on details. Make your clients and customers happy… your life (your BUSINESS life) depends on it!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
060 The Invisible Touch – The Number One Mistake
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