067 The Invisible Touch – The Importance of Importance
The Third Key: Relationships
When was the last time that someone from a business you are working with sent you a thank you note? Or a note like "the shipment is delayed and I'll keep you informed"? Or even "thanks for purchasing from us"?
I used to make it a practice to send a basket of "cheer" (usually cookies in a designer basket) around Thanksgiving to tell my clients how much I appreciated them.
One year I sent those Photo Stamps to my family portrait, wedding, and Bar Mitzvah clients as a special "thank you."
And each of them told at least one other prospect about me because of it.
I DID it because I was grateful for their business… but the added benefit of their telling others about me was great.
Each was made to feel as important to me as he or she really was.
How Do You Feel When Getting A Birthday Card?
How do you feel when someone remembers you?
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Remember how great it feels when someone you haven't heard from in a while tells you that he or she was thinking about you?
Or a friend goes out of her way to help you with something.
Or a loved one brings you a gift just because you were being thought about.
How do you feel when a birthday card arrives in the mail? Are you happy to be the center of someone's attention (at least for the amount of time it took to buy and send a card)?
THAT is how your clients feel when you make them feel important.
My buddy, Ben Stucker, got some note cards printed – they fit neatly into a #10 envelope. They have his name, address, phone on it and it includes the same photo that he uses in his Facebook profile.
When he's thinking about someone, he jots a handwritten note and then addresses an envelope. Heck, if he spends just 15 minutes a day, he will make this personal touch to at least 600 persons a year – and how many can YOU say YOU are touching this way (believe me, I'm looking at myself when I say that too).
Remember to treat all your clients and customers the way you'd treat a personal friend and you will go MILES toward improving your close working relationship with them.
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
067 The Invisible Touch – The Importance of Importance
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