068 The Invisible Touch – Your Favorite Drink
The Third Key: Relationships
I often describe my attendance at a marketing group meeting as "my oasis" in my month of work.
It's MY place; MY getaway; MY group of friends who speak a common language, understand the pressures I'm under as a Successful Entrepreneur, and who are open to sharing ideas, goals, and achievements.
Like the TV show, Cheers, it's a place "where everybody knows your name."
Walt Disney World in Orlando, Florida USA the ULTIMATE Oasis
Harry Beckwith writes about Walt Disney World as an oasis, and what a great example it is.
Disneyland in California, USA was plunked down in the middle of a busy area and immediately all kinds of other retail and hotel properties sprung up.
Walt Disney couldn't control the look, the feel, the atmosphere around Disneyland because he didn't control the whole Oasis.
But in Florida it's different.
As a student of real estate transactions (I sold $247,368,657.97 worth of Investment Real Estate during my career and helped market more than $1 Billion as the head of marketing for Jackson-Cross Company in Philadelphia, PA USA), I was fascinated by the way Walt and his team purchased so much land.
Land for hotels, roads, monorail. Land for The Magic Kingdom and all the other park areas.
It is said that all of Disneyland can fit in the parking lot for The Magic Kingdom and still have room for 1,000 cars.
Yep – it's THAT big.
And there's room to continue developing for decades.
But more important than the size of all of it, and that you can see NOTHING else but Walt Disney World properties when you are inside of the thousands of acres, is the point that Walt Disney controlled how you THINK within his park.
You enjoy the Oasis and forget about the outside world.
You're on vacation, so spending is loosened up. Things cost most but you go with the flow because "it's a vacation." That might not work as well if the outside world were right within your sight.
Control The Atmosphere, Control The Oasis
And think about this for YOUR business.
No… you won't purchase all the stores around you or take up all the location on the Internet near your website nor will you be the only one in your marketplace.
But when you can control what people see, hear, taste, feel, smell when dealing with you AND you can make them feel important (just as they do at Walt Disney World and in the Cheers restaurant where they know your name), you will have built your own Oasis.
Make people feel important, give them what they want, and they will continue to come back to you.
It's like at your favorite club or restaurant where you order "the usual" drink and they know… they know WHO you are and WHAT you want. It's your favorite drink, and they KNOW that!
Get that way with your clients and they will LOVE you… and do business with you over and over again.
It's THAT important!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
068 The Invisible Touch – Your Favorite Drink
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