071 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity
The Third Key: Relationships – Intro
You know the old expression: Birds of a feather flock together.
We often say in marketing that People want to work with people they like; People like people who are like themselves.
Look at communities where people live – there is seldom a bright orange house in the middle of all the earth tones. Or a GIGANTIC house in the middle of tract houses. OR a huge swimming pool in the midst of NO pools.
There are often communities of Irish, Italians, Afro-Americans; Catholics, Jews, Protestants, Muslims.
Humans flock together just as the birds do… and we often overlook that.
So when looking for the best new clients, ask your friends, ask those professionals who work with you, talk with your neighbors: and then find people who are like YOU to do business with.
They will like you best and you will like THEM best.
You'll understand each other, be "simpatico," have much in common.
Look for those with whom you share many thoughts, desires, philosophical outlooks, and economic desires and you'll find the easiest people to work with.
In other words: Look For Yourself and then work with people like you.
You'll all be happier.
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
071 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity
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