073 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity
The Fourth Key: Relationships – Avoid The Fickle
If you were searching for a spouse, how seriously would you look at someone who had been married many times over?
Hey, Pam and I have been married for more than 28 years and SHE was married once before. That's not what I'm talking about.
I'm talking about someone who is famous for being married over and over and over again.
I'll guess your answer will be "not very seriously!"
So… why are you interested in a client who keeps shifting people to work with?
Do you really want to set this person as a priority when it's likely that you will only be a short term interest?
Do you want to invest lots of time with someone whose track record indicates that he/she won't be around very long?
Do you really want to build your career on the shoulders of someone who won't be with you very long and probably won't tell others to use you?
If when you ask a prospect who he/she worked with last and you get a response that doesn't sit well in your stomach, move on. Things will only get worse with time.
Look for loyal PEOPLE to find loyal CLIENTS.
And build your business around them!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
073 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-Avoid The Fickle
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