079 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust
The Fourth Key: Relationships – What Produces Trust? Integrity
Integrity – keeping our word AND maintaining our quality.
Have you ever taken "stock" of all the promises you make people when running your business?
-
Producing work on time
Delivering the BEST work possible
Creating a product or service that they can depend on no matter how many times they hire you
Generating great work for all the leads they give you, so that THEY look good in the eyes of their friends and clients when they recommend you
What's MOST important is delivering the SAME great quality every time.
When we buy a car, we expect the quality to be as good or better as the last one.
When we ask our accountants to do some work for us, we expect the same high quality of work (there are NO excuses for "fair" work)
When we get our hair cut or a portrait photograph created or need our house painted, we come to depend on the same quality time and time again from those people with whom we do business.
And if that quality slips, it's easy for us to take our business elsewhere… JUST as it's easy for our clients to walk away from us.
So – do GREAT work EVERY TIME and build up the trust your clients have in you.
And now – leave me a comment here to tell me what YOU feel about this!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
079 The Invisible Touch – The Eight Keys to Lasting Relationships – Trust-Integrity
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