080 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust
The Fourth Key: Relationships – What Produces Trust? Protectiveness
Everything that happens between you and a client must remain just between the two of you.
Think of it like the doctor-patient confidentiality. (Do I REALLY want all the neighbors to know what prescriptions I'm taking? No way…)
If a client is to be happy with you and trust that what he says remains between the two of you, he will open up and tell you what you need (so you can do the best job to help him) when he completely trusts that you will protect that information and not give it to anyone else.
However, if he does NOT feel that confident in you, he will hold back and you won't be able to do your best work.
Think of THIS too – when you tell details about some of your other clients, you can be assured that your client is thinking "If he will tell me about his other client, who is he going to tell about ME?!"
You NEED for your clients to be open with you, so treat everything they say as confidential, and you'll be safe!
And so will they!
And now – leave me a comment here to tell me what YOU feel about this!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
080 The Invisible Touch – The Eight Keys to Lasting Relationships – Trust-Protectiveness
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