083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
The Fourth Key: Relationships – The Power of Clarity
Have you ever had a chat with someone and walked away and said, “HUH?!!”
If that were your client walking away, you just missed a sale.
Often when I’d photograph Young People’s Theatre Workshop and hear my younger daughter, Liz, talk to the young kids in her classes, I’d think “Wow, she makes that so clear to them.”
How did she do it?
She used age- and skill-appropriate metaphors.
She explained what she needed them to do in terms of something else they already knew.
“I need you to walk down to the edge of the stage as if you were a duck waddling in thick, sticky mud.” (Who couldn’t understand THAT! Can’t you just see a 6-year old doing exactly that?)
And notice that Liz’s explanation wasn’t filled with philosophical ideas or vague descriptions that her students wouldn’t understand.
We need to talk with our clients the same way.
And let’s face it: you can be the BEST at what you do but if you can’t tell others about it, you’ll never make a sale.
Let people join you in your enthusiastic ideas and they’ll line up to buy from you!
And now – leave me a comment here to tell me what YOU feel about this!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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Fallacies of Marketing
083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise-The Power of Clarity
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