087 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise

The Fourth Key: Relationships – Communicating Your Special Expertise

Little did I know when I started this blog (with the intent that I’d finish with a complete book of my own) that Dr. Marc Kossmann and I would begin PersonalSuccess Marketing together (PersonalSuccessMarketing.com).

Dr. Marc is a psychologist from NYU and Widener by training and I’m an MBA marketer from Tufts and Wharton by training. He’s a clinical psychologist with patients and Adjunct Professor in Psychology and I’m a video-producing, audio-creating blogger and marketing consultant with clients and products of my own to market.

So What Is Our Connection AND What’s The Connection To This Topic?

Marc and I both love the psychology of marketing, why people buy, how they need to market, and we love telling stories to showcase our examples.

He was buying, fixing up, and selling houses for “fun” and additional income and I was a pro photographer.

But we both love marketing, how to do it best, and want to share our knowledge with others so they don’t have to go through what WE went through to learn all of it.

We met in a small business development group. We got to know each other over many months and learned how the other functioned. We liked each others’ sense of humor and dedication to getting the job done with no excuses for late or poor service.

OK… so he rides a motorcycle and I drive a small SUV, but we’re so alike in lots of ways.

Dr. Marc and Charlie Plan Their New Business

One of the first things Dr. Marc and I did was to write our own Legends. Before the next meeting, we had to put on at least FIVE sheets of paper what we’ve been doing with our lives and what really excites us.

I think Dr. Marc had 7 pages in a small font (all told in a narrative… and WELL told) and I had 11 (in a more chronological, list form). It was interesting to see HOW we each approached this assignment – we both had the task, both knew what was expected, yet our end results were created very differently.

But what we had when we finished was a detailed list of all of our skills and past activities.

Now we can use this information to marketing to various specialists who need what we have to offer. (We’re showing mid-life and mid-career professionals that they can get off the plateau in their business and in their life, create some true value in their businesses, and provide for themselves passive income that will keep flowing money to them well after they sell their businesses and retire.)

And since one of our goals is to show that we are “one of THEM” (whatever group we’re going to), knowing our backgrounds will let us show people how much we are like them.

People like to work with people they like. People like people who are like themselves.

We’re on the road creating marketing lessons and marketing plans to show people how we can help them. And with all the apparent expertise we have, we can show several niches of people that we are “just like them.”

Have YOU taken an assessment of what YOU have done over the years? You may be missing lots of opportunities until you do!

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

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Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

087 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise-The Apparent Expertise Of One Specialist