090 The Invisible Touch – The Eight Keys to Lasting Relationships – Sacrifice
The Fifth Key: Your Clients’ Sacrifices
OK… so you busted your butt for your client but you get the feeling she just isn’t satisfied. Why does that “crazy person” act like that anyway?
Did you ever stop to think, from your client’s perspective, what she feels SHE sacrifices when it comes to your relationship.
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She has agreed to spend money.
She trusts that what you have done in the past you will do again.
She feels that her loss of control over the project is now on YOUR shoulders, and it makes her nervous.
Can you see that even as your relationship is just starting, your client feels that the balance of sacrifice is heavily weighed in HER favor and not yours?
So all he work you have to do on her project must tip the scales the other way. You must show that you are the best. You must get your work done with great quality and on time. And you must show you’ve sacrificed to make things work exceptionally well for your client.
Then… and only then… will she feel that YOU have the balance in YOUR favor. And then she will feel obligated to work more with her.
So… quality, timeliness, and sacrifice – they go a long way toward getting your client to want to work with you again. And let’s face it, after all the work you’ve put in, it is MUCH more economical to retain a client than to get a new one… so you WANT this one to stay.
Show that in everything you!
And now – leave me a comment here to tell me what YOU feel about this!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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090 The Invisible Touch – The Eight Keys to Lasting Relationships – Your Clients’ Sacrifices
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