091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness
The Sixth Key: Completeness
Have you ever noticed that when you ask for things from a restaurant and EVERY little detail is attended to how impressed you are with the place?
I guess we’re so impressed because it doesn’t happen too often.
But here’s a time that it happened for me.
My wife, Pam, and I loved to go to a place in the North Carolina mountains called The Swag. It’s a 5-star boutique cabin-hotel 5000 feet up the mountain next to the Great Smoky National Park. (When I say next to, I mean walk out the main building and walk about 20 feet and you’re at the dividing fence between The Swag and the National Park.)
The Swag is near Waynesville, NC USA which isn’t far from Asheville.
On our first trip there, they asked us to fill out a questionnaire where I listed that I’m allergic to onions. At about 3:30 in the afternoon the phone rang and it was the chef:
“Mr. Seymour I see you are allergic to onions and our salad dressing has a hint of onion in it…” and he went on to suggest another type of salad and dressing.
When we got to dinner, the hostess met us and mentioned that the chef had told her about “no onions” for me. And just to be safe, we were seated next to a couple who didn’t want onions either (not that I’m THAT allergic to them).
Now THAT felt like I had been heard and understood. THIS place really cared about me.
Usually I have to tell restaurants NO onions in my salad but then when my steak arrives it has an onion ring on the top (or onions in the vegetables).
There’s something about someone following up COMPLETELY that shows us uncommon respect.
And that feels great.
And makes us want to tell our friends about the place.
As I just told YOU about The Swag. It’s terrific!
And now – leave me a comment here to tell me what YOU feel about this!
Best,
Charlie Seymour Jr
Blogging, Podcasting, Consulting
The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.
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091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness
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