Marketing – Get Them Off The Raft Marketing vs Teaching Frogs How To Drink Beer Marketing

What We’re Writing – Recent Posts

• 093 The Invisible Touch – The Eight Keys to Lasting Relationships
  The Eighth Key: Passion We've reached the end of this blog series: The Invisible Touch (patterned after the terrific book by Harry Beckwith). And what a great way to end it: talking about passion. Read more on 093 The Invisible Touch – The Eight Keys to Lasting Relationships… […]
• 092 The Invisible Touch – The Eight Keys to Lasting Relationships
  The Seventh Key: Magic Words We each have our list of magic words that propel us in life, business, our family… hey, everywhere. Here is my list of those important words: Read more on 092 The Invisible Touch – The Eight Keys to Lasting Relationships… […]
• 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE Difference
  The Sixth Key: Completeness Years ago when I first worked with my very close associate, Cheryl, she said something to me that I never forgot. I’ll tell you that in a minute. First some background. Read more on 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE Difference… […]
• 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness
  The Sixth Key: Completeness Have you ever noticed that when you ask for things from a restaurant and EVERY little detail is attended to how impressed you are with the place? Read more on 091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness… […]
• 090 The Invisible Touch – The Eight Keys to Lasting Relationships – Sacrifice
  The Fifth Key: Your Clients’ Sacrifices OK… so you busted your butt for your client but you get the feeling she just isn’t satisfied. Why does that “crazy person” act like that anyway? Read more on 090 The Invisible Touch – The Eight Keys to Lasting Relationships – Sacrifice… […]
• 089 The Invisible Touch – The Eight Keys to Lasting Relationships – Sacrifice
  The Fifth Key: Sacrifice People want to work with us when they trust us. People are glued to us forever when they see the sacrifice we incur for them. When you promise something, deliver it. Don’t promise something you don’t think you can deliver, because people will no longer trust you to get it done. Read more on 089 The Invisible Touch – The Eight Keys to […]
• 088 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – Get To It When you produce marketing materials, don’t “bury the lead.” Here’s what I mean. Don’t wait to tell your prospects/clients/customers/patients why they should work with you. Say it early and make it clear. Read more on 088 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
• 087 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – Communicating Your Special Expertise Little did I know when I started this blog (with the intent that I’d finish with a complete book of my own) that Dr. Marc Kossmann and I would begin PersonalSuccess Marketing together (PersonalSuccessMarketing.com). Read more on 087 The Invisible Touch – The Eight Keys to Lasting Relationsh […]
• 086 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – Communicating Your Special Expertise When I sold investment real estate (along the East Coast of the USA) I specialized in major office towers, large apartment complexes, and life care centers. Read more on 086 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
• 085 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – Words For years I’ve been comfortable with words: speaking, writing, broadcasting, even singing. But not everyone is. Have you ever received an email from some one and wondered what the sender’s first language was? Read more on 085 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]
• 084 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – You Only THINK You’re Being Clear “So… was that clear?” “Oh yes,” says the prospect, not wanting to admit she had NO idea what was just said. And even when she DID know what was just said, the salesman asking “was that clear” really only gets a reply that says “what I understood was clear to me the way I heard it… but maybe no […]
• 083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise
  The Fourth Key: Relationships – The Power of Clarity Have you ever had a chat with someone and walked away and said, “HUH?!!” If that were your client walking away, you just missed a sale. Read more on 083 The Invisible Touch – The Eight Keys to Lasting Relationships – Apparent Expertise… […]