Bad Economy

August 13, 2009

• Marketing Guru Bill Glazer Coming To Philly September 9, 2009

  

  Dan Kennedy's partner in Glazer-Kennedy Insiders Circle To Speak To Entrepreneurs

  Delay and you will miss out on one of the most important nights you will ever experience (if you are an entrepreneur or have your own business).

  Read more on Marketing Guru Bill Glazer Coming To Philly September 9, 2009…

July 28, 2009

• Salesmanship – Sell Yourself FIRST To Win New Business

  

  Selling yourself FIRST will lead to more business because YOU are often the product or service

  YOU are often your primary product or service.

  YOU are what your clients or customers buy.

  YOU are the first-line of contact and how your prospects see the business you run.

  Everything you do or say, how you dress and carry yourself, how you speak and write (even in short emails that you feel "don't matter"), and whether you are an "on-time person" or one who is always late combine to be the "brand" that is YOU.

  And it ALL matters. A lot!

  It is how your clients and customers think about you. It's how they refer to you when speaking to other people about you. It determines if they return to do business with you another time.

  Did you ever hear the story about the blind men and the elephant?

  • The first man touched the elephant's trunk and described it as a flexible, long creature.
  • The second man touched the elephant's tusk and thought it was a very hard, smooth, upward-pointed animal.
  • The third touched the elephant's hoof and thought it was a large, flat, very heavy creature with several smoothe places (the toe nails).
  • And the fourth touched the tail and thought it was a short, pliable snake-like animal with hair at the end.

  Each one "knew" the elephant for what his experience told him… and each was correct, but only PARTIALLY correct.

  The same is true for YOU…
  Read more on Salesmanship – Sell Yourself FIRST To Win New Business…

March 25, 2009

• Facing The Bad Economy – Opportunities Abound!

  

  Opportunities Abound For Work At Home Dads, Even In THIS Economy!

  How often do we have to hear it from or read it in the news? The economy is the worst since our parents (and for some of us it's our parents' parents) were young. It's really awful.

  All indicators are down. My personal retirement fund has shrunk by about 50%. Unemployment is rising (about 6.5% in my county), and if it hasn't touched your family, you KNOW a family it has struck.

  What do they say: it's a Recession when your neighbor loses his job: it's a DEPRESSION with YOU lose your job! It sure feels that way! (Seems to me the only time you feel worse is when everyone tells you that the economy is GREAT but you just lost your job – that happened to me once and that feeling is burned into my brain and heart, still searing my insides.)

  And the effect ripples through our town, county, state, country, and world. You can't escape that we're part of a SYSTEM, not a series of individuals. Someone losing a job in Maine doesn't buy as many groceries so the farmer in Texas doesn't plant as man crops and the family in California has to pay more. And on and on and on.

  And Bernie Madoff can only account for about $67 Billion of this, so there are many other factors at work.

  And when I was a kid, I remember my Dad talking about the economy (he later ran a major real estate firm and was on the Board of the Philadelphia Fed… so he had learned a thing or two).

  And if there was one major lesson I learned from him it's that OPPORTUNITY is just as great in any part of the cycle (for indeed, economies are cyclical).

  So… that means that there are opportunities abounding right now.

  And if you follow Internet Marketing (especially Information Product Marketing), perhaps you just witnessed Frank Kern (one of the really good guys) sell more than $4,000,000 worth of CDs and booklets, teaching people how to succeed in today's economy. And this was in about 26 hours.

  But For Many, Where Did The Dream Go?

  But for people watching their 401(k)s being drained or their IRAs tumble, it certainly must feel like the sky has fallen. And if you're sitting at home instead of going into that job in an office, store, warehouse, or factory, the pain can be intense.

  Or Perhaps You've Been Saying, Take Me From The Rat Race

  Read more on Facing The Bad Economy – Opportunities Abound!…