December 16, 2009
- 080 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust
The Fourth Key: Relationships – What Produces Trust? Protectiveness
Everything that happens between you and a client must remain just between the two of you.
Think of it like the doctor-patient confidentiality. (Do I REALLY want all the neighbors to know what prescriptions I'm taking? No way…)
If a client is to be happy with you and trust that what he says remains between the two of you, he will open up and tell you what you need (so you can do the best job to help him) when he completely trusts that you will protect that information and not give it to anyone else.
However, if he does NOT feel that confident in you, he will hold back and you won't be able to do your best work.
Think of THIS too – when you tell details about some of your other clients, you can be assured that your client is thinking "If he will tell me about his other client, who is he going to tell about ME?!"
You NEED for your clients to be open with you, so treat everything they say as confidential, and you'll be safe!
And so will they!
And now – leave me a comment here to tell me what YOU feel about this!
Read more on 080 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust…
December 15, 2009
- 079 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust
The Fourth Key: Relationships – What Produces Trust? Integrity
Integrity – keeping our word AND maintaining our quality.
Have you ever taken "stock" of all the promises you make people when running your business?
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Producing work on time
Delivering the BEST work possible
Creating a product or service that they can depend on no matter how many times they hire you
Generating great work for all the leads they give you, so that THEY look good in the eyes of their friends and clients when they recommend you
What's MOST important is delivering the SAME great quality every time.
When we buy a car, we expect the quality to be as good or better as the last one.
When we ask our accountants to do some work for us, we expect the same high quality of work (there are NO excuses for "fair" work)
When we get our hair cut or a portrait photograph created or need our house painted, we come to depend on the same quality time and time again from those people with whom we do business.
And if that quality slips, it's easy for us to take our business elsewhere… JUST as it's easy for our clients to walk away from us.
So – do GREAT work EVERY TIME and build up the trust your clients have in you.
And now – leave me a comment here to tell me what YOU feel about this!
Read more on 079 The Invisible Touch – The Eight Keys to Lasting Relationships – 2. Trust…
August 17, 2009
- Blogging – Lessons Learned From The Movie Julie and Julia starring Meryl Streep and Amy Adams
Blogging – Find something that inspires you, write about it, KEEP writing about it, and Be Consistent
I'm a man whose passions run deeply and I'm not afraid to show them.
Family, theater, marketing, movies… I care deeply about each one and when it's time to talk about them, share my feelings, laugh or cry, I do it with gusto! (Wow, where did "gusto" come from – it just seemed like the right word, though I don't use it often!)
I LOVE going to the movies. I enjoy theater – I enjoy DIRECTING theater, I enjoy directing and seeing MUSICAL theater most – but MOVIES really take me away like nothing else.
They transport me, make me think, help me laugh and cry, and make me feel great just as I need them.
They give me freedom to dream like little else does. And then chat about them when they are over – share my thoughts with whoever went to the movies with me or with my folks when I see them in church on Sunday.
And I learned years ago that if no one wants to go with me, I'll go alone: I really do love to watch movies.
And there is a ritual that accompanies me every time I go to a movie: I need something to eat and drink, I need to sit near the back of the theater (dang that motion-sickness I feel as a passenger in a car that affects how closely I can sit in a movie), and I love to laugh out loud when something amuses me – doesn't matter if the theater is full or nearly empty, I really enjoy myself!
Friends have often told me that though they never saw me in the theater, they knew I was there – I have one of THOSE laughs…
Why do YOU see certain movies?
Have you ever stopped to think WHY you see a certain movie when you do?
- WHY does it draw your attention at that very moment?
- WHY do you feel compelled to see it?
- Why does it call out to you, make you reach for your wallet, and then get you to empty a large portion of your wallet for the ticket and refreshments.
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