November 5, 2009
- Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business
Grow Your Business Online And From Home
Work-at-home entrepreneurs have many choices when it comes to marketing. Below you'll find 50 simple ideas that you can adapt to your own needs.
Some ideas are geared toward online audiences while some target your neighborhood and involve getting to know local businesspeople.
It's a good idea to choose a few methods from each category and make them work for your own business. Give each one a try to see which works best for you and your business.
Online Marketing Ideas
1. Start a Blog and write 2 – 3 times a week. Start simply at WordPress.com or Blogger.com.
2. Post articles online that others can use with your byline and signature information – visit EzineArticles.com.
3. Regularly comment on blogs that relate to your business – you can find some great examples at AllTop.com (which list the top blogs in the world and divides them into categories for easy searching). (In fact, look for my RaisingGreatFamilies.com blog there! We're proud to have it listed.)
4. Visit Meetup.com and instigate a gathering relevant to your line of work OR join an existing group.
5. Check out Podcamp.org or Barcamp.org to see if they work well for your business.
6. Create your own Facebook profile.
7. Join groups on Facebook that relate to your business and post regularly.
8. Create your own Facebook PAGE and use it like a mini website to promote your business.
9. Become a source on HelpAReporterOut.com.
10. Suggest a story about work-at-home entrepreneurs to a blogger or offer a post for other people’s website by joining BloggerLinkUp.com.
11. Write an ebook and offer it for free on your own website or Facebook Page.
12. Send a press release about your business to PRWeb.com or PRLeap.com.
13. Reply to questions on Wiki.Answers.com and similar sites.
14. Open a Twitter account and send 2-3 tweets a day about what you are doing in your business.
15. Distribute monthly eNewsletters to your clients (having captured their names on your website or Facebook Page).
16. Put your business in both online and print directories.
17. Use Google to search for forums that are in your niche (use your keyword followed by the work “forum” to find these) and become involved with the chatter on the forum (NEVER “sell” on these – participate and leave your name with your contact information below it).
18. Write pieces for other companies' eNewsletters.
19. Keep in touch with classmates through Facebook.
20. Search Twitter for people who tweet about your type business and begin to tweet back and forth with them (find them using keywords at Search.Twitter.com).
21. Optimize your blog by using keywords in the titles of your posts.
22. Videotape short weekly talks and publish them online.
23. See if Affiliate Marketing is right for you – search Clickbank.com.
24. Trade blog ads with other work-at-home entrepreneurs.
Neighborhood Marketing Ideas
Read more on Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business…
September 29, 2009
- Marketing Lessons By Charles Seymour Jr – The Universe Model
Your own website is at the center but Facebook is VERY important!
People ask me HOW I do WHAT I do when it comes to Social Media Marketing, Online Marketing, Direct Response Marketing, Video Marketing and Email Marketing, and how I advise my consulting clients.
Here is a short video to show what I call the Universe Model of Marketing:
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My Main Website is at the center like the Sun is at the center of our Universe.
Surrounding the Sun are Planets that point into the Sun (like Facebook, Facebook Pages, Hubpages, YouTube, Forums, Other People's Websites.
And pointing to the Planets from even further away are the stars (and in this analogy, these are Twitter, Article Marketing, and Bookmarking Sites, to name a few)
Watch this short video as I show you WHAT and HOW I do my marketing!
Get the Flash Player to see this player.
Now YOU Can Learn How To Use Facebook MUCH Better!
Facebook is becoming more and more important. If you want to learn how I do what I do (and even more!), you should look at these free videos and pdf files presented by Robert Grant and Ian David Chapman. These two really Get It… and they're helping LOTS of people already (as their materials will show you).
If you want to tell other people about this (and make some money from your efforts), click here:
Let Me Learn About The Affiliate Program These Two Have So I Can Earn Some Money – I'll Click Here!
If you aren't interested in making money but you want to use Facebook better in your marketing, click here:
Now's your chance – I can't guarantee this material will be available past the end of this week, so go take a look right now.
Read more on Marketing Lessons By Charles Seymour Jr – The Universe Model…
September 14, 2009
- Icons and Slogans – Advertising Week Walk Of Fame Announced For 2009 – Vote For Your Favorite
You can still learn from institutional advertisers and still be a direct-response marketer
You've seen them, you love them (or hate them), and you recognize them because MILLIONS of dollars have been spent burning them into your brains.
Now, Advertising Week, the newspaper for institutional advertising, announces its 2009 Advertising Week Walk of Fame Candidates for Icons and Slogans.
Previous winners in the Icons Category include:
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Chick-fil-A "Eat Mor Chikin" Cow, Orville Redenbacher, Geico Caveman, Serta Sheep
Geico Gecko, Juan Valdez, Colonel Sanders, Kool-Aid Man
Aflac Duck, M&M's Mr. Peanut, the Pillsbury Doughboy, and Tony the Tiger
Previous winners in the Slogan Category include:
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"Ding! You are now free to move about the country." Southwest Airlines
"The few. The proud. The Marines." US Marine Corps
"We deliver for you." US Postal Service
"What can brown do for you?" UPS
"Imagination at work." GE
"When you care enough to send the very best." Hallmark
"Don't mess with Texas" State of Texas Dept of Transportation
"When it absolutely, positively has to be there overnight." FedEx
"A Mind Is A Terrible Thing To Waste" – United Negro College Fund
"Can You Hear Me Now" – Verizon
"Melts in your mouth, not in your hands." M&M's
"Sometimes you feel like a nut; sometimes you don't." Almond Joy, Mounds
"Where's the beef?" Wendy's
2009 Candidates Announced – Icons
September 10, 2009
- Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals
Glazer-Kennedy Insiders Circle President Bill Glazer Visits Philadelphia, PA USA
Bill Glazer, one of the most celebrated direct response marketers in the world, visited the GKIC-Philly Chapter on September 9, 2009 to present his 10 Outrageously Effective Marketing Principals and share signed copies of his new book, Outrageous Advertising That's Outrageously Successful.
He spoke before a jammed crowd at a monthly meeting but this time the crowd swelled way past the group's normal meeting space at West Chester University's Business Campus and had to relocate to a ball room of a local country club.
But There Was A Problem With Bill's Presentation
Bill is known for his outrageous advertising… like when he was photographed in a straitjacket to emphasize that people thought he was CRAZY for offering so much for such a low price.
Or the time he was behind bars because you'd swear he was doing something illegal to keep his prices so low.
Or the time he was on a donkey and asked which one was the bigger ass (the animal for carrying Bill or Bill for offering such value at such a low cost).
But while his Recession-Busting presentation was superb, his math left something to be desired.
It wasn't so much a case of false advertising; it was a case of "Oops, how did that happen?"
Taking Notes For This Blog Post, I Discovered Bill's Mistake
Anyone who knows me (and all of you who come to this website) know(s) what a student I am of Bill Glazer and his business partner, the legendary Dan Kennedy.
(Did you ever hear the story that I was the drinking game when out for dinner with my family one night? Every time I'd say "marketing" or "Dan Kennedy," my family members took a drink. It took me 5 or 6 times before I realized what was happening… and that was all before dinner was served! Sometimes my family thinks I need a 12-Step Program to get me away from marketing!)
Bill Glazer signs his books for his fans
[media:http://uwahd.s3.amazonaws.com/VIDEO_020 Bill GlazerInPhilly.flv]
I listen to Bill at least once a month on a CD he sends to me. I read the monthly Gold Newsletter that is delivered to my door. I've read all of Dan's books (well, he's always writing them, so perhaps I missed one!). I've attended seminars where both have spoken. I live, eat, breathe, and dream about marketing.
I even gave the answer at last night's overflowing, crowded meeting when Bill asked about the most difficult part of creating a photograph with him dressed like Superman (answer: finding a phone booth – Superman would have NO place to change his clothes these days because phone booths are a thing of the past and a thing of museums. And that's where Bill found one – in a museum).
Help Bill Find Number Five
So… what was the mistake? Bill left out Principal #5 from his list.
"Where's number five," I asked as Bill advanced his Powerpoint presentation from four to six.
He backed up the presentation, and advanced it. Sure enough: NO number FIVE!
"I've given this presentation before and you're the first one to notice that I skipped number five," he said. Hey, Bill can admit when something's gone wrong and it wasn't earth-shattering… but we DID come for TEN and he only delivered NINE!
So I had a thought!
Read more on Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals…
August 31, 2009
- Twitter For Business – Use Twitter To Help YOUR Business: NOW
Use Twitter To Spread Your Word Of Mouth
Some people lead the dance, some follow – and some have to be taken onto the dance floor kicking and screaming.
This is not a surprise for those of us working in Social Media Marketing, but it's still a surprise to me to read this.
I really have to chuckle: Hollywood is all a buzz about The Twitter Effect.
Where the heck have they been?
Don't they have anyone on their staffs who understand Social Media?
(OK, I admit it: I ALMOST said "don't they have anyone on their staffs under the age of 30, but since I passed that milestone years ago and clearly know how to use Social Media, I won't continue that stereotype any longer!)
Newspapers Tell About Hollywood's Fear Of People Who Send Tweets
Did you see this article in your local paper? (You DO still read the newspaper, right? If Baby Boomers are part of your market you should – THEY still read papers almost as much as they read online information and watch nightly news.)
The headline was, "Hollywood a flutter about the 'Twitter Effect.'
It's as if Hollywood producers just woke up.
Didn't they see all the reports about Iran's election when the population sent messages around the world? Don't they believe the reports that people like Proctor and Gamble (you can't get much more "main stream" and "institutional" in advertising than P&G) are using Social Media? Don't they see that the "kids" are using text messages in the THOUSANDS each month, going one on one with their friends… and then using the same texting technology to use Twitter to go one to MANY?
So… what is Hollywood so afraid of?
YOU. Me. And THOUSANDS like us being able to communicate freely and within seconds of discovering what we like or dislike.
WHY are they so afraid and what happened to make them stand up and notice?
Read more on Twitter For Business – Use Twitter To Help YOUR Business: NOW…
August 25, 2009
- Internet Marketing, Keyword Research – Brad Callen Does It Again with Keyword Elite 2.0
Internet Marketing Genius Brad Callen Releases Keyword Elite 2.0
I've been watching Brad Callen for a few years. And because I trust the work he does, I feature his products here on this site. (Remember – YOU make up your own mind – it doesn't matter that Brad makes money off this or I'm paid an affiliate commission when it sells – YOU decide.)
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