December 31, 2009
- Charlie Seymour Jr's 10 Tips for Marketing Success
If You're Like Me, You Like To Save Time By Learning From Others
I've been in the marketing business my whole life, or so it seems. I've had a lot of successes along the way and my share of failures.
In those 35 years since college, I've learned what works and what doesn't in the areas where I specialize. Some things I studied and tried on my own, some I had to learn the hard way, and some things were pointed out to me.
If you’re like me, you like to save time by learning from others who have “already been there.” Why reinvent the wheel when it’s already been invented.
Here are some ideas that can help you save time and make more money.
1. One Small Step Can Change Your Life
The number one thing I've learned in all my years as a marketer is that one small step can work wonders. It's all about learning a new habit, a new way of being.
You've got to ease into any new behavior gradually and then keep at it.
I knew a woman who wanted to quit smoking. She'd tried many times but failed. She just couldn't get up in the morning without having a cigarette with her morning coffee, it was that deeply ingrained in her.
She couldn't do it on her own, so she took a program at a local hospital. She was taught, over the course of eight weeks, to gradually wean the cigarettes from her life.
The first morning, she had a whole cigarette with coffee, the next week, she only smoked ¾, the week after that, she had ½ a cigarette at breakfast.
She followed this regime, and at the end of eight weeks, she didn't want to smoke at breakfast. She had quit smoking with no withdrawals, no cravings, no hair pulling.
It wasn’t easy, but she did it.
Ease into your new behaviors gradually, in increments that you can handle easily.
Don't start contacting 100 people on the first day. Start off with 10. Move up to 20 the second week, 30 the third week and so on.
Before you know it, you'll have developed a new, constructive habit that will help you grow your business to amazing heights.
2. Nothing Substitutes For Experience
Nothing beats experience. And the only way to get experience is to get out there and DO IT.
You can only read so much about maximizing profits, driving more traffic to your site, and having successful affiliate programs. At some point you've got to experience it for yourself, see what it's like to set up you own site, and start the ball rolling.
Just get out there and go for it.
Remember: I'll always be here to help you through the tough spots.
Think of this site as an oasis of support. Come back here with your questions (and believe me, you'll have questions) and I'll get you the answer as soon as possible.
Leave comments here on my blog – I read them all and comment back. Let the community know how you're doing. Tell us about your successes as well as the things you'd do differently next time.
And if you find you want MORE help, maybe you’re ready for my next website with Dr. Marc Kossmann: PersonalSuccessMarketing.com – Click Here To Learn More!
3. Copy Successful Businesses
Is there a website that you admire? One that seems to be successful, one that provides a valuable service, one that you'd like to imitate?
Read more on Charlie Seymour Jr's 10 Tips for Marketing Success…
December 12, 2009
- Successful Entrepreneur – The Phoenix Way to Unlimited Success And Happiness
Soar Above The Rest By Design
You're familiar with the myth of the phoenix, the legendary firebird that dies every 500 years only to be reborn from its ashes, more beautiful and resplendent than ever before?
That's what you're looking to do, isn't it? Rise from the ashes of your old life and be reborn as a successful businessperson?
Fortunately, the way has been traveled before. Many folks have had to start from scratch and grow a business from the ground up. I call them the Phoenix Entrepreneurs.
The Phoenix Entrepreneur Rising From The Ashes
Just like the bird, Phoenix Entrepreneurs rise from the ashes of an old life, a life that was no longer viable.
In the beginning, they felt just like you probably do now: scared, unsure, and probably pretty alone.
Yet they made it.
They created businesses that have withstood the test of time and nourished not only their own families, but the families of hundreds (if not thousands) of employees. If you don't believe me, just read No, You Don't Need a College Education to be Successful And that's just the tip of the iceberg.
There are Phoenix Entrepreneurs all over the place. It's an illustrious group and one you can join! All it takes is following a few simple steps and thinking a certain way.
If you need a point clarified, just ask. Leave a message on the blog and you'll get not only my years of experience, but the experience of all the others who respond to your question.
Ready?
Keep reading to find out how Phoenix businessmen and businesswomen think and act to grow a successful business.
Think Like The Phoenix Entrepreneur To Succeed
Read more on Successful Entrepreneur – The Phoenix Way to Unlimited Success And Happiness…
December 10, 2009
- The Magic of Marketing to Magicians – Watch Brad Ross To Learn!
When You See Something Magic: Tell People
Brad Ross is that unique combination of performer, salesman, marketer, and carnival barker. Up close and personal he's a helluva guy: to his audiences he's a master.
Just watch this short video to see how well he markets to his audience of magician, requesting that they join us on a Webinar to talk about how to set up themselves online.
Brad is a guy to watch by MORE than creative performers.
He's a guy to watch if you want to be successful!
Brad Ross – Go to MakeMagicMoney.com to learn more about Brad – Click Here Now!
Read more on The Magic of Marketing to Magicians – Watch Brad Ross To Learn!…
December 4, 2009
- Outstanding Customer Service – Look To Dr. Neal E. Bozentka
When You See Someone Doing Something RIGHT: Tell People
So why am I writing about one of my doctors in a marketing/social marketing website?
Because his marketing and customer service is THAT good.
Meet Dr. Neal E. Bozentka, Oral Surgeon
Unfortunately I've needed Dr. Bozentka's services three times already.
As a kid I brushed my teeth regularly and as an adult I floss and use a stimulator every day and brush twice every day.
But even so, I've had some root canals and then some teeth drying out and needing extraction.
Dr. Bozentka does that for me.
He has his own practice in Swarthmore, PA USA and seems to be the "go to guy" for many general dentists in the area, including mine.
Learn About Customer Service From What He Does
So other than technical competence, why is he so good?
1. He's a nice guy. He takes time with his patients. We're glad to see him and he shares his personality with us so we're totally comfortable with him.
2. Two days before my appointment, I get a phone call from his office reminding me about my appointment AND reminding me about eating or not eating for 12 hours (depending on the type of anesthetic I've been told I will get). Nice, timely reminder… let's me know they are thinking about me.
3. His staff is really nice (and believe me, it starts from the top down – I've seen some staffs in "professional" offices that would scare a bouncer at an inner city bar). They are MORE than just cordial – as I sat in the waiting room, I could tell that on the phone and in person they really care about the people they work with and the patients who visit Dr. Bozentka.
4. His in-room staff are supportive and caring. When our blood pressure rises the most (you know… when the doctor comes at us with local anesthetic needles), his staff is right there reassuring us. And they chat with you when setting you up (you know: the bib and all that!). And I've gotten to know a couple of them (OK: so I've been there TOO often!), and they can joke around with me and put me totally at ease.
5. This is the ONLY professional office I have even been to where they tell me UP FRONT (even when I make the appointment) how much the procedure will cost. Hey, this is serious work that takes a great deal of training to be sure it's done well (and Dr. Bozenka's work is really great), and he deserves what he's paid… especially when I feel NOTHING during a tooth extraction and very little discomfort even after the local anesthetic has worn off. It's great to know going-in what it will cost me (and there are never any hidden costs – everything is laid out up front).
6. And if THAT weren't enough, early the morning after my most recent tooth removal, Dr. Bozentka called to see that I was doing ok (I was out on my AM walk, but he left a very nice voice mail). He expressed his concern and assured me that I could call him if I needed him. This wasn't a prerecorded message aimed at the whole world, this was a personal call from my doctor. When the hell has THAT happened to me before!??
How Is YOUR Customer Service
Don't we ALL want Raving Fans telling the world about the service we provide (the way I am telling YOU about Dr. Bozentka)?
Don't we ALL want to be recognized for professional excellence AND great caring for the people we serve?
Don't we ALL want our customers, clients, and patients to be MUCH better off after working with us?
And I have to tell you, this guy (and his terrific staff) makes it look EASY! He's not working hard to make you happy or show you the respect you deserve or make you feel comfortable in his office (and in his chair): that's just the way things are.
A tip of the hat to Dr. Neal E. Bozentka!
I teased him that I'm sorry that I've gotten to know him so well over the past few years – I wish he did some other kind of work (because I really hate losing my teeth!). But if I have to have this work done, I'm sure glad it's by Dr. Bozentka!
Read more on Outstanding Customer Service – Look To Dr. Neal E. Bozentka…
December 1, 2009
- Successful Entrepreneur – Recipe For Success
Ten Ingredients To Your Success
Success in business isn't a magic spell you can learn at Hogwarts nor a secret that's passed down among the world's elite.
Success is a recipe that has a few proven ingredients. When you mix those ingredients with love, thought, and care, you'll create something that will nourish you and your family for years to come.
Here Are Some Of The Ingredients I Find Important In The Recipe For Success
1. Happy Customers and Clients. Yep, that's the number one ingredient that successful businesspeople have in their entrepreneurial cupboard.
No matter what service you provide, it's all about the customer. If the customer isn't happy, she might not be back to buy another record, designer handbag, case of wine, your marketing service, or your web design service.
Whatever you do in your business, you should always think about the customer. Each and every action you take should be geared toward providing the best customer service possible.
Imagine yourself as your customer and visualize how you'd like to be treated. Use that as a beginning to establish your business's service guidelines.
One other thing to consider: if you don't know who you're selling to, you can't market properly. And if you can't market to the right audience, the folks you do reach probably won't have much interest in your product or service. Know who you're selling to so you can reach the places where they hang out.
2. Results. People expect things quickly these days.
Our attention span isn't what it used to be (darn all those TV commercials with 27 edits for each 30 second commercial!), so when customers come to you with questions, you've got to be Johnny-on-the-Spot with answers.
When they call with orders, you'd better have the product to them yesterday or they will go to someone who can get them what they want when they want it.
If you always have answers and products/services for customers/clients, you'll become the go-to-person, something money just can't buy.
3. Follow up. Part of keeping your customers happy is following up on an order, especially if there's some sort of snafu.
(Let’s face it – no matter how hard you try, no matter how conscientious you are, SOMETHING will go wrong at times.)
As a customer, it makes me smile when I get a call or email asking if I've received the order and if I'm happy with the product. This will only take a couple of minutes on your part, but will do wonders for your reputation.
Now, when your business really gets cooking and you've got dozens or hundreds of orders to follow up on every day, you might need to consider getting some help. But isn't that a great “problem” to have?
(And for those of us working online, drop-shipment houses and auto-responders help immensely!)
4. Reputation. Your reputation is something that will grow when the first three ingredients are blended successfully.
This might take a little time, but it’s well worth the effort. A good reputation is crucial to any successful business endeavor.
(Hey, if anyone has ever talked to you about “branding” then THIS is branding – earn a stellar reputation and keep it!)
Read more on Successful Entrepreneur – Recipe For Success…
November 5, 2009
- Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business
Grow Your Business Online And From Home
Work-at-home entrepreneurs have many choices when it comes to marketing. Below you'll find 50 simple ideas that you can adapt to your own needs.
Some ideas are geared toward online audiences while some target your neighborhood and involve getting to know local businesspeople.
It's a good idea to choose a few methods from each category and make them work for your own business. Give each one a try to see which works best for you and your business.
Online Marketing Ideas
1. Start a Blog and write 2 – 3 times a week. Start simply at WordPress.com or Blogger.com.
2. Post articles online that others can use with your byline and signature information – visit EzineArticles.com.
3. Regularly comment on blogs that relate to your business – you can find some great examples at AllTop.com (which list the top blogs in the world and divides them into categories for easy searching). (In fact, look for my RaisingGreatFamilies.com blog there! We're proud to have it listed.)
4. Visit Meetup.com and instigate a gathering relevant to your line of work OR join an existing group.
5. Check out Podcamp.org or Barcamp.org to see if they work well for your business.
6. Create your own Facebook profile.
7. Join groups on Facebook that relate to your business and post regularly.
8. Create your own Facebook PAGE and use it like a mini website to promote your business.
9. Become a source on HelpAReporterOut.com.
10. Suggest a story about work-at-home entrepreneurs to a blogger or offer a post for other people’s website by joining BloggerLinkUp.com.
11. Write an ebook and offer it for free on your own website or Facebook Page.
12. Send a press release about your business to PRWeb.com or PRLeap.com.
13. Reply to questions on Wiki.Answers.com and similar sites.
14. Open a Twitter account and send 2-3 tweets a day about what you are doing in your business.
15. Distribute monthly eNewsletters to your clients (having captured their names on your website or Facebook Page).
16. Put your business in both online and print directories.
17. Use Google to search for forums that are in your niche (use your keyword followed by the work “forum” to find these) and become involved with the chatter on the forum (NEVER “sell” on these – participate and leave your name with your contact information below it).
18. Write pieces for other companies' eNewsletters.
19. Keep in touch with classmates through Facebook.
20. Search Twitter for people who tweet about your type business and begin to tweet back and forth with them (find them using keywords at Search.Twitter.com).
21. Optimize your blog by using keywords in the titles of your posts.
22. Videotape short weekly talks and publish them online.
23. See if Affiliate Marketing is right for you – search Clickbank.com.
24. Trade blog ads with other work-at-home entrepreneurs.
Neighborhood Marketing Ideas
Read more on Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business…
October 5, 2009
- Marketing Lessons From Podcamp Philly 3 (#PCPhilly3)
Share Ideas With Like-Minded People And You Always Get More Than You Started With
I have to hand it to Whitney Hoffman and her group of organizers – they know how to put on a really good "show" when it comes to Social Marketing, Search Engine Optimization, Link Strategies, Podcasting (audio and video), and much more.
Podcamps started in Boston 4 years ago and they bill themselves as UnConferences dedicated to podcasting, blogging, vlogging, and new media. And they had seminars for the newbie all the way to the most experienced. (I'm one of those experienced ones, but learned a ton from each "class" no matter what level it was aimed for.)
First they find a location (Temple University's Tuttleman Learning Center), then get some of the best speakers around (people volunteer to speak and everything said is shared with everyone), and then they have to make sure we spend some time getting to know each other so that the "social" aspect of what we do will lead to our doing more of it even after the "big day" is over.
I hadn't spent much time on the Temple University campus in North Philadelphia before, but I sure was impressed with the Tuttleman Learning Center and all the electronic gadgets and computers it has.
Where Else Can You Get So Much For Free?
The Podcamp was free… well, we paid a small fee to guarantee we'd show up and then the organizers turned around and donated the entrance fee to Covenant House which serves mostly 17 – 21 year old homeless youth: and the success stories we were told were very impressive.
How could all this be free? Because Sponsors stepped up to help.
I had a good chat in the hallway with AWeber Founder and CEO Tom Kulzer and Director of Education Marketing Justin Premick. I was telling them about some of the difficulties I had had with some of their competition and how impressed I was when I installed AWeber for one of my clients. These folks are from the Philadelphia area and they support Social Marketing events throughout the area and deserve our support back (even if they weren't the number one email marketing service in the world).
Tom had already spoken to our local GKIC-Philly chapter and I have to tell you he's as nice as he is sharp. What a special treat it is to talk with industry leaders just like they're normal, regular folks (which, of course, they are!).
You can learn more about Tom, Justin, and their services by clicking on the small notice below. I am now a proud supporter and affiliate of theirs (and you might just see me in my T-Shirt that says "I Love AWeber" on it).
Other sponsors included:
Read more on Marketing Lessons From Podcamp Philly 3 (#PCPhilly3)…
September 29, 2009
- Marketing Lessons By Charles Seymour Jr – The Universe Model
Your own website is at the center but Facebook is VERY important!
People ask me HOW I do WHAT I do when it comes to Social Media Marketing, Online Marketing, Direct Response Marketing, Video Marketing and Email Marketing, and how I advise my consulting clients.
Here is a short video to show what I call the Universe Model of Marketing:
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My Main Website is at the center like the Sun is at the center of our Universe.
Surrounding the Sun are Planets that point into the Sun (like Facebook, Facebook Pages, Hubpages, YouTube, Forums, Other People's Websites.
And pointing to the Planets from even further away are the stars (and in this analogy, these are Twitter, Article Marketing, and Bookmarking Sites, to name a few)
Watch this short video as I show you WHAT and HOW I do my marketing!
Get the Flash Player to see this player.
Now YOU Can Learn How To Use Facebook MUCH Better!
Facebook is becoming more and more important. If you want to learn how I do what I do (and even more!), you should look at these free videos and pdf files presented by Robert Grant and Ian David Chapman. These two really Get It… and they're helping LOTS of people already (as their materials will show you).
If you want to tell other people about this (and make some money from your efforts), click here:
Let Me Learn About The Affiliate Program These Two Have So I Can Earn Some Money – I'll Click Here!
If you aren't interested in making money but you want to use Facebook better in your marketing, click here:
Now's your chance – I can't guarantee this material will be available past the end of this week, so go take a look right now.
Read more on Marketing Lessons By Charles Seymour Jr – The Universe Model…
September 14, 2009
- Icons and Slogans – Advertising Week Walk Of Fame Announced For 2009 – Vote For Your Favorite
You can still learn from institutional advertisers and still be a direct-response marketer
You've seen them, you love them (or hate them), and you recognize them because MILLIONS of dollars have been spent burning them into your brains.
Now, Advertising Week, the newspaper for institutional advertising, announces its 2009 Advertising Week Walk of Fame Candidates for Icons and Slogans.
Previous winners in the Icons Category include:
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Chick-fil-A "Eat Mor Chikin" Cow, Orville Redenbacher, Geico Caveman, Serta Sheep
Geico Gecko, Juan Valdez, Colonel Sanders, Kool-Aid Man
Aflac Duck, M&M's Mr. Peanut, the Pillsbury Doughboy, and Tony the Tiger
Previous winners in the Slogan Category include:
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"Ding! You are now free to move about the country." Southwest Airlines
"The few. The proud. The Marines." US Marine Corps
"We deliver for you." US Postal Service
"What can brown do for you?" UPS
"Imagination at work." GE
"When you care enough to send the very best." Hallmark
"Don't mess with Texas" State of Texas Dept of Transportation
"When it absolutely, positively has to be there overnight." FedEx
"A Mind Is A Terrible Thing To Waste" – United Negro College Fund
"Can You Hear Me Now" – Verizon
"Melts in your mouth, not in your hands." M&M's
"Sometimes you feel like a nut; sometimes you don't." Almond Joy, Mounds
"Where's the beef?" Wendy's
2009 Candidates Announced – Icons
September 10, 2009
- Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals
Glazer-Kennedy Insiders Circle President Bill Glazer Visits Philadelphia, PA USA
Bill Glazer, one of the most celebrated direct response marketers in the world, visited the GKIC-Philly Chapter on September 9, 2009 to present his 10 Outrageously Effective Marketing Principals and share signed copies of his new book, Outrageous Advertising That's Outrageously Successful.
He spoke before a jammed crowd at a monthly meeting but this time the crowd swelled way past the group's normal meeting space at West Chester University's Business Campus and had to relocate to a ball room of a local country club.
But There Was A Problem With Bill's Presentation
Bill is known for his outrageous advertising… like when he was photographed in a straitjacket to emphasize that people thought he was CRAZY for offering so much for such a low price.
Or the time he was behind bars because you'd swear he was doing something illegal to keep his prices so low.
Or the time he was on a donkey and asked which one was the bigger ass (the animal for carrying Bill or Bill for offering such value at such a low cost).
But while his Recession-Busting presentation was superb, his math left something to be desired.
It wasn't so much a case of false advertising; it was a case of "Oops, how did that happen?"
Taking Notes For This Blog Post, I Discovered Bill's Mistake
Anyone who knows me (and all of you who come to this website) know(s) what a student I am of Bill Glazer and his business partner, the legendary Dan Kennedy.
(Did you ever hear the story that I was the drinking game when out for dinner with my family one night? Every time I'd say "marketing" or "Dan Kennedy," my family members took a drink. It took me 5 or 6 times before I realized what was happening… and that was all before dinner was served! Sometimes my family thinks I need a 12-Step Program to get me away from marketing!)
Bill Glazer signs his books for his fans
[media:http://uwahd.s3.amazonaws.com/VIDEO_020 Bill GlazerInPhilly.flv]
I listen to Bill at least once a month on a CD he sends to me. I read the monthly Gold Newsletter that is delivered to my door. I've read all of Dan's books (well, he's always writing them, so perhaps I missed one!). I've attended seminars where both have spoken. I live, eat, breathe, and dream about marketing.
I even gave the answer at last night's overflowing, crowded meeting when Bill asked about the most difficult part of creating a photograph with him dressed like Superman (answer: finding a phone booth – Superman would have NO place to change his clothes these days because phone booths are a thing of the past and a thing of museums. And that's where Bill found one – in a museum).
Help Bill Find Number Five
So… what was the mistake? Bill left out Principal #5 from his list.
"Where's number five," I asked as Bill advanced his Powerpoint presentation from four to six.
He backed up the presentation, and advanced it. Sure enough: NO number FIVE!
"I've given this presentation before and you're the first one to notice that I skipped number five," he said. Hey, Bill can admit when something's gone wrong and it wasn't earth-shattering… but we DID come for TEN and he only delivered NINE!
So I had a thought!
Read more on Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals…
September 7, 2009
- 009 The Invisible Touch – The Fallacies of Best Practices
Fallacies of Marketing
We fall into traps – traps of looking around, seeing what everyone else is doing, assuming they are doing a good job, and then we copy what they are doing.
Dan Kennedy, one of my marketing gurus whom I follow closely, always says that we should look around at what others are doing and either find someone else to follow OR do the opposite.
The Majority Is Always Wrong!
One of the things I teach is that we should look across industry lines to find what works best and then use as much of that strategy and tactic as we can.
But it IS difficult to see so many heading North and then YOU decide to head South.
We keep thinking that birds of a feather flock together and while that's true, we need to Lead, not Follow.
Doctors and Hospitals Need New Thinking
In his book, The Invisible Touch, Harry Beckwith uses doctors and hospitals as a great example.
You have an early morning doctor's appointment and you arrive on time KNOWING that you will sit there for 30 minutes or more before a doctor will see you.
Personally, I always take work with me… even into the examining room. When the doctor finally comes in to see me, I put away my materials and focus on what ails me. And I ALWAYS have a written list with me – so that I remember what I want to tell the doctor (rather than get home and remember that in addition to my sore chest, my left wrist is hurting too!).
And I love to study "systems" and see how we can improve them, which is what I do for consulting clients.
Two Nurses Improved The Systems In Salt Lake
Read more on 009 The Invisible Touch – The Fallacies of Best Practices…
September 1, 2009
- Marketing Lessons – Turkey and Havarti at Borders
Learn From Those Around You And Your Business Will Improve
There's a part of the brain that's called the Reticular Cortex. Here's how it work:
Do you know when you buy a new car and then you start to see the same car all over the roads? Did other people just buy the same car OR were they always there but you didn't notice them until you started to focus on them?
Right – the latter.
So… when you start to look for marketing lessons, you'll find them all around you.
And not those institutional ads you see many companies wasting their money on. I'm talking about direct response marketing ideas that you can use to make you some money.
Each week I go to Borders Books and Music near where I live (it's in Springfield, PA USA) (Read About My Borders Books and Music Here In My Piece Borders – Your Office Away From Home!) for what I call DPS Time – Dreaming, Planning, Scheming Time when I can work ON my businesses and not IN them. We spend so much time DOING but we need to spend more time thinking through what we want to do with them.
Recently I saw a marketing lesson I want to share. They are all around us if we will look.
Read more on Marketing Lessons – Turkey and Havarti at Borders…
August 24, 2009
- Website Design – Turn Your Words Into Gold
How does someone get to your website? Traffic You Control, Traffic You Don't Control
Have you ever thought about the traffic that comes to your website… not everyone came from the same place or for the same reason.
Perhaps they did a search on Google (or other search engine) and something from your website caught their attention in the "organic search results" in Google – you know, where the search results appear on the left side of the Google Search Results.
I call that traffic you don't control. Google "spidered" your website, indexed whatever it found, and listed you in their giant database. Interested people will click on the search result and go wherever Google sends them.
This is Traffic You Don't Control.
However… if you send out a tweet with a link to somewhere on your website, send out an email with a link embedded, or publish an article with a specific link embedded in the article, this is Traffic You Control.
NEVER send Traffic You Control to the head of your website: ALWAYS send it to a specific location INSIDE your website so that the interested person will go EXACTLY where s/he intends to go. You will eliminate much confusion this way.
What Are Most People Looking For When They Search Google?
They want information like why their heart is racing, how to fix their computer, what's the best fertilizer for their home-grown tomatoes.
They do NOT search for "how can I spend money?"
That's not to say that people don't buy on the internet… clearly they do. But let's see how you should best approach people who find your website and visit.
Dynamic vs Static Websites
I cringe when I see the "old-style" websites – you know, those places where you arrive at the front page, have no idea what the site is about, and they expect you to know which button to press to learn enough about them so you can make sense of what is in front of you.
And most of them are static, hardly ever change, and though they may be graphically appealing, they don't help the visitor and they don't encourage Google either.
Google LOVES dynamic information on a website, so keep yours active and refreshed.
What's The Biggest Problem With Most Websites?
August 20, 2009
- Marketing The Arts: Combust Premieres in Swarthmore, PA USA
Social Media Marketing – Tell All Your Friends and have them Tell All THEIR Friends
How does the word get out about a music group that is just starting?
The same way it does for one that has been around for a while: tell the world about them.
Read more on Marketing The Arts: Combust Premieres in Swarthmore, PA USA…
August 13, 2009
- Marketing Guru Bill Glazer Coming To Philly September 9, 2009
Dan Kennedy's partner in Glazer-Kennedy Insiders Circle To Speak To Entrepreneurs
Delay and you will miss out on one of the most important nights you will ever experience (if you are an entrepreneur or have your own business).
Read more on Marketing Guru Bill Glazer Coming To Philly September 9, 2009…
July 6, 2009
- Blogging For Business – Turning Your Words Into Gold
Write A Blog For Business – It Can Be Fun And Profitable
Search engine optimization for blogs is easy to do if you follow a few rules.
To make sure that your main website gets noticed and your content absorbed, you need to attract search engines which then attract people who will read your posts.
When you become an expert (at least PERCEIVED to be an expert as your knowledge grows), people will arrive at your site to find out what you say.
And when you follow a few rules, you will turbo charge your work at home, get people AND Google to find you, and turn your words into gold.
Search engines (let's read that GOOGLE, as well as others) LOVE fresh content. Blogs are easy to update and add fresh content. And these days, Current Content will have a great impact than scholarly content that has been on a website for a long time.
Static isn't good. Current is.
Follow these rules to improve your blogging success:
1. Create a list of at least 50 keywords that apply to your business.
2. Each time you write a blog post, write on ONE topic… THIS post is about Blogging (it's not about guarantees or offers or direct mail – it's about writing a blog).
3. Write at least 2 times every week – you aren't creating huge novels, just some blog posts of great content. And as #2 said, keep the topic to ONE of your keywords and be sure to explain it fully.
Read more on Blogging For Business – Turning Your Words Into Gold…
July 2, 2009
- Nonprofit Marketing – Spotlight on Lawrence Edw. Wilson III
Larry Wilson's Extensive Marketing Career Prepared Him Uniquely For The American Baptist Foundation
Larry Wilson and I go back a LONG time.
We both earned our MBA from The Wharton School of the University of Pennsylvania in 1975. We worked closely on a huge theater production in the Harold Prince Theatre of the Annenberg Center on the University of Pennsylvania campus and the great Broadway Producer-Director, Harold Prince, came to one of our rehearsals and spoke to the cast after.
Read more on Nonprofit Marketing – Spotlight on Lawrence Edw. Wilson III…
June 29, 2009
- Business Marketing: 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It
Create A Side Business To Produce 6-Figures Annually
I’m a marketer and have been marketing ever since I left Wharton Graduate (of the University of Pennsylvania) in 1975 with my MBA in marketing, management, arts administration.
Hundreds of millions of dollars in personal sales. A billion or more dollars through my marketing skills. And a life-style that allows me to select the type work I want to concentrate on.
And since earning my formal degrees, I’ve been a student every day – learning from the best people I can find.
Two of them are Dave Dee and Alexis Martin Neely. Learn About Dave & Alexis Newest Information – Click Here!
I am mentioned in more of Dave’s products than any of single individual. I was just listening to another of his very helpful products about email marketing and he mentioned me quite prominently and read some of my materials. He has done that on other occasions too.
Why is that?
Dave and I share a love of learning: learning from success, and then sharing those successes with others.
And I pay him when I learn from him. And he pays me when I help get people to learn from him. We know that what we pay for, we appreciate even more, and we work hard to use the information we learn.
Like me, Dave & Alexis help business owners, like you, who've already figured out how to bring revenue into your core business; leverage your business SYSTEMS, processes, and intellectual property; and then take what you’ve learned to help other people.
And if you learn how to do it and work at it, you can turn your “sideline” business into a 6 figure (or more) profit center within your business (by packaging the way you do things in your own business and licensing your way of doing things to non-competitors in your industry).
In this season of Independence Day, this could be the start of REAL independence in your life.
Here’s what I’ve learned through Dave & Alexis:
Read more on Business Marketing: 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It…
June 15, 2009
- Email Marketing – Start: That's The Key
Learning To Use Email Marketing Is No More Difficult Than Learning How To Email
This next year will fly by… my 26 year old daughter Liz (LizSeymour.com) is getting married. We're very close, through up hills and down, theater projects and photography, friendships, joys, happiness.
I have to admit that when Liz announced her engagement to Chris McBride to our other daughter, Stacie, and me on a conference call, I was a bit in shock. Quickly my mind raced to when I proposed to Pam more than 28 years ago. I could see myself on one knee. I didn't know whether to jump up and down or jump through the phone to hug her. She sounded soooo happy, and after all, that's all I can ask for her: happiness HER way (not MY way but HERS).
She's bought her dress, talked with some photographers, narrowed her list of reception halls, and selected the location for her wedding: The Players Club of Swarthmore. Liz is the FIFTH generation of our family to act and direct in this well-equipped community theater (whose history reaches back 100 years) and she and Chris met there during a stirring production of Assassins in 2007.
Now she wants some engagement photographs.
Liz turned to the best photographer she knows: me, her loving dad. I've been a pro photographer since 2000 when I started my own still photography and video production company, and she's grown up watching me and assisting me.
Weeks ago Liz scheduled this time. Her teaching is over for the academic year, her Chris's teaching is over (though he started teaching at a theater day camp already), and she wants some photography to announce their engagement.
I have photographed Liz MANY times, including all the images for her large CD release (available on Liz Seymour's website – click here!). And though I'm primarily an internet marketer and consultant now, she knows that my background and skill are always available to her.
So, how did she get me to say yes? Other than wrapping her defenseless Dad around her little finger, what did she do to get me to say "Yes!" Read more on Email Marketing – Start: That's The Key…
June 8, 2009
- Copywriting For Profit – Turning Your Words Into Gold
You, Too, Can Learn How To Turn Your Words Into Gold When Following Simple Steps To Profit
“Do You Struggle When You Write? Does It Seem Easy For Others But Not For You? Have You Dreamed About Turning Your Words Into Cash?” - Are you tired of spending hours on your website and blog and getting nowhere?
- Are you not building a relationship with people who might purchase something from you and they just pass you by?
- Are you losing money, taking steps backwards, and not growing a business that you have spent hours creating – making you nervous that you might lose your whole business?
Who Else Wants To Turn Their Words Into Emotional Responses By Buyers?
People often asked me, "Charlie, how can I write better so that after all my hard work, I can actually SELL my products and services?"
Like those asking me this, do you struggle when it comes time to write? Does it seem easy for others but not for you? Do you fear the time when you'll have something to sell but then you'll blow it when it comes to putting words in front of prospects?
You're not alone.
Other than Public Speaking, one of the things that most small business people fear is writing.
Even a blog like this one is a chore (painful chore!) for some people.
Believe me, I'm not a born writer. I didn't get A's in all my English classes. I haven't always enjoyed it or done well with it.
But once I learned how to do it, the fear fell away and my success started to rise.
After all, I sold more than $247 MILLION in real estate and most of it started with direct-mail pieces I sent out… so I had to be doing SOMETHING correctly.
Here's Why I Do So Well Now!
Several years ago I LEARNED Read more on Copywriting For Profit – Turning Your Words Into Gold…
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