November 5, 2009
- Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business
Grow Your Business Online And From Home
Work-at-home entrepreneurs have many choices when it comes to marketing. Below you'll find 50 simple ideas that you can adapt to your own needs.
Some ideas are geared toward online audiences while some target your neighborhood and involve getting to know local businesspeople.
It's a good idea to choose a few methods from each category and make them work for your own business. Give each one a try to see which works best for you and your business.
Online Marketing Ideas
1. Start a Blog and write 2 – 3 times a week. Start simply at WordPress.com or Blogger.com.
2. Post articles online that others can use with your byline and signature information – visit EzineArticles.com.
3. Regularly comment on blogs that relate to your business – you can find some great examples at AllTop.com (which list the top blogs in the world and divides them into categories for easy searching). (In fact, look for my RaisingGreatFamilies.com blog there! We're proud to have it listed.)
4. Visit Meetup.com and instigate a gathering relevant to your line of work OR join an existing group.
5. Check out Podcamp.org or Barcamp.org to see if they work well for your business.
6. Create your own Facebook profile.
7. Join groups on Facebook that relate to your business and post regularly.
8. Create your own Facebook PAGE and use it like a mini website to promote your business.
9. Become a source on HelpAReporterOut.com.
10. Suggest a story about work-at-home entrepreneurs to a blogger or offer a post for other people’s website by joining BloggerLinkUp.com.
11. Write an ebook and offer it for free on your own website or Facebook Page.
12. Send a press release about your business to PRWeb.com or PRLeap.com.
13. Reply to questions on Wiki.Answers.com and similar sites.
14. Open a Twitter account and send 2-3 tweets a day about what you are doing in your business.
15. Distribute monthly eNewsletters to your clients (having captured their names on your website or Facebook Page).
16. Put your business in both online and print directories.
17. Use Google to search for forums that are in your niche (use your keyword followed by the work “forum” to find these) and become involved with the chatter on the forum (NEVER “sell” on these – participate and leave your name with your contact information below it).
18. Write pieces for other companies' eNewsletters.
19. Keep in touch with classmates through Facebook.
20. Search Twitter for people who tweet about your type business and begin to tweet back and forth with them (find them using keywords at Search.Twitter.com).
21. Optimize your blog by using keywords in the titles of your posts.
22. Videotape short weekly talks and publish them online.
23. See if Affiliate Marketing is right for you – search Clickbank.com.
24. Trade blog ads with other work-at-home entrepreneurs.
Neighborhood Marketing Ideas
Read more on Marketing Ideas – 50 Simple Marketing Ideas You Can Use To Grow Your Business…
September 29, 2009
- Marketing Lessons By Charles Seymour Jr – The Universe Model
Your own website is at the center but Facebook is VERY important!
People ask me HOW I do WHAT I do when it comes to Social Media Marketing, Online Marketing, Direct Response Marketing, Video Marketing and Email Marketing, and how I advise my consulting clients.
Here is a short video to show what I call the Universe Model of Marketing:
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My Main Website is at the center like the Sun is at the center of our Universe.
Surrounding the Sun are Planets that point into the Sun (like Facebook, Facebook Pages, Hubpages, YouTube, Forums, Other People's Websites.
And pointing to the Planets from even further away are the stars (and in this analogy, these are Twitter, Article Marketing, and Bookmarking Sites, to name a few)
Watch this short video as I show you WHAT and HOW I do my marketing!
Get the Flash Player to see this player.
Now YOU Can Learn How To Use Facebook MUCH Better!
Facebook is becoming more and more important. If you want to learn how I do what I do (and even more!), you should look at these free videos and pdf files presented by Robert Grant and Ian David Chapman. These two really Get It… and they're helping LOTS of people already (as their materials will show you).
If you want to tell other people about this (and make some money from your efforts), click here:
Let Me Learn About The Affiliate Program These Two Have So I Can Earn Some Money – I'll Click Here!
If you aren't interested in making money but you want to use Facebook better in your marketing, click here:
Now's your chance – I can't guarantee this material will be available past the end of this week, so go take a look right now.
Read more on Marketing Lessons By Charles Seymour Jr – The Universe Model…
August 31, 2009
- Twitter For Business – Use Twitter To Help YOUR Business: NOW
Use Twitter To Spread Your Word Of Mouth
Some people lead the dance, some follow – and some have to be taken onto the dance floor kicking and screaming.
This is not a surprise for those of us working in Social Media Marketing, but it's still a surprise to me to read this.
I really have to chuckle: Hollywood is all a buzz about The Twitter Effect.
Where the heck have they been?
Don't they have anyone on their staffs who understand Social Media?
(OK, I admit it: I ALMOST said "don't they have anyone on their staffs under the age of 30, but since I passed that milestone years ago and clearly know how to use Social Media, I won't continue that stereotype any longer!)
Newspapers Tell About Hollywood's Fear Of People Who Send Tweets
Did you see this article in your local paper? (You DO still read the newspaper, right? If Baby Boomers are part of your market you should – THEY still read papers almost as much as they read online information and watch nightly news.)
The headline was, "Hollywood a flutter about the 'Twitter Effect.'
It's as if Hollywood producers just woke up.
Didn't they see all the reports about Iran's election when the population sent messages around the world? Don't they believe the reports that people like Proctor and Gamble (you can't get much more "main stream" and "institutional" in advertising than P&G) are using Social Media? Don't they see that the "kids" are using text messages in the THOUSANDS each month, going one on one with their friends… and then using the same texting technology to use Twitter to go one to MANY?
So… what is Hollywood so afraid of?
YOU. Me. And THOUSANDS like us being able to communicate freely and within seconds of discovering what we like or dislike.
WHY are they so afraid and what happened to make them stand up and notice?
Read more on Twitter For Business – Use Twitter To Help YOUR Business: NOW…
August 5, 2009
- Podcasting – Podcamp Boston 4 Filled With Great Content
Podcasting – creating audio or video articles or reports to share with people over the Internet.
Four days on the road – creating videos, audios, making notes for written pieces, and it will all help my many businesses because creating better marketing pieces gets the word out about what I'm doing.
I'm been blogging, podcasting, and creating interviews for years. My first feature-length videos were mostly creating in a question-and-answer format based on an NBC TV reporter I liked who took his (then movie-film) camera into Vietnam and captured some terrific documentaries.
That's how I see much of my work.
As a pro photographer, I'm an historian with a lens. In my Spotlight series of videos I'm an interviewer. In my podcasts I'm often following an outline, but then just talking or interviewing.
So, when the chance came to stretch my own thinking and abilities AND get the chance to return to Boston (where I went to Tufts University as an undergrad AND where our older daughter, Stacie, still lives), I jumped at it.
Some of the topics will include:
– How do we measure the impact of social media?
– What's a video Yankee Swap?
– How can we throw media professionals a social lifeline?
– How do you sell social media services?
– What is the future of writing in social media?
– How can you build community for the enterprise?
– Can you measure social media interactions in a meaningful way?
– How do you start with SEO?
– How does social media figure into the future of documentary film?
Read more on Podcasting – Podcamp Boston 4 Filled With Great Content…
July 15, 2009
- Social Networking – How Do YOU Stack Up?
Twitter, Facebook, MySpace, LinkedIn – What Do They Say About YOU?
Social networks – Yep: believe it or not, people study what people are doing on Social Networks.
And you can just imagine: when they study something, they find results and then work to attach meaning to them.
Such is the case of the Social Network Survey that Anderson Analytics produced, as reported in Advertising Age.
You've been analyzed, your likely interests prodded, your buying habits studied, and your media consumption ranked.
For example: They ask if you use Twitter. If YES (whoops, I DO), then you are more interested in SEX than the average Facebook, MySpace, or LinkedIn user.
If you like LinkedIn (I still haven't quite figured out how to make it work, other than asking people directly for help), then you're more likely to watch soap operas.
Is MySpace number 1 for you, then you probably don't like exercise.
Wow… all that from asking a few questions and tabulating the results?
Which Social Network You Favor Says A Lot About You
Did the information above surprise you?
Read more on Social Networking – How Do YOU Stack Up?…
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