December 1, 2009
- Successful Entrepreneur – Recipe For Success
Ten Ingredients To Your Success
Success in business isn't a magic spell you can learn at Hogwarts nor a secret that's passed down among the world's elite.
Success is a recipe that has a few proven ingredients. When you mix those ingredients with love, thought, and care, you'll create something that will nourish you and your family for years to come.
Here Are Some Of The Ingredients I Find Important In The Recipe For Success
1. Happy Customers and Clients. Yep, that's the number one ingredient that successful businesspeople have in their entrepreneurial cupboard.
No matter what service you provide, it's all about the customer. If the customer isn't happy, she might not be back to buy another record, designer handbag, case of wine, your marketing service, or your web design service.
Whatever you do in your business, you should always think about the customer. Each and every action you take should be geared toward providing the best customer service possible.
Imagine yourself as your customer and visualize how you'd like to be treated. Use that as a beginning to establish your business's service guidelines.
One other thing to consider: if you don't know who you're selling to, you can't market properly. And if you can't market to the right audience, the folks you do reach probably won't have much interest in your product or service. Know who you're selling to so you can reach the places where they hang out.
2. Results. People expect things quickly these days.
Our attention span isn't what it used to be (darn all those TV commercials with 27 edits for each 30 second commercial!), so when customers come to you with questions, you've got to be Johnny-on-the-Spot with answers.
When they call with orders, you'd better have the product to them yesterday or they will go to someone who can get them what they want when they want it.
If you always have answers and products/services for customers/clients, you'll become the go-to-person, something money just can't buy.
3. Follow up. Part of keeping your customers happy is following up on an order, especially if there's some sort of snafu.
(Let’s face it – no matter how hard you try, no matter how conscientious you are, SOMETHING will go wrong at times.)
As a customer, it makes me smile when I get a call or email asking if I've received the order and if I'm happy with the product. This will only take a couple of minutes on your part, but will do wonders for your reputation.
Now, when your business really gets cooking and you've got dozens or hundreds of orders to follow up on every day, you might need to consider getting some help. But isn't that a great “problem” to have?
(And for those of us working online, drop-shipment houses and auto-responders help immensely!)
4. Reputation. Your reputation is something that will grow when the first three ingredients are blended successfully.
This might take a little time, but it’s well worth the effort. A good reputation is crucial to any successful business endeavor.
(Hey, if anyone has ever talked to you about “branding” then THIS is branding – earn a stellar reputation and keep it!)
Read more on Successful Entrepreneur – Recipe For Success…
August 13, 2009
- Marketing Guru Bill Glazer Coming To Philly September 9, 2009
Dan Kennedy's partner in Glazer-Kennedy Insiders Circle To Speak To Entrepreneurs
Delay and you will miss out on one of the most important nights you will ever experience (if you are an entrepreneur or have your own business).
Read more on Marketing Guru Bill Glazer Coming To Philly September 9, 2009…
June 29, 2009
- Business Marketing: 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It
Create A Side Business To Produce 6-Figures Annually
I’m a marketer and have been marketing ever since I left Wharton Graduate (of the University of Pennsylvania) in 1975 with my MBA in marketing, management, arts administration.
Hundreds of millions of dollars in personal sales. A billion or more dollars through my marketing skills. And a life-style that allows me to select the type work I want to concentrate on.
And since earning my formal degrees, I’ve been a student every day – learning from the best people I can find.
Two of them are Dave Dee and Alexis Martin Neely. Learn About Dave & Alexis Newest Information – Click Here!
I am mentioned in more of Dave’s products than any of single individual. I was just listening to another of his very helpful products about email marketing and he mentioned me quite prominently and read some of my materials. He has done that on other occasions too.
Why is that?
Dave and I share a love of learning: learning from success, and then sharing those successes with others.
And I pay him when I learn from him. And he pays me when I help get people to learn from him. We know that what we pay for, we appreciate even more, and we work hard to use the information we learn.
Like me, Dave & Alexis help business owners, like you, who've already figured out how to bring revenue into your core business; leverage your business SYSTEMS, processes, and intellectual property; and then take what you’ve learned to help other people.
And if you learn how to do it and work at it, you can turn your “sideline” business into a 6 figure (or more) profit center within your business (by packaging the way you do things in your own business and licensing your way of doing things to non-competitors in your industry).
In this season of Independence Day, this could be the start of REAL independence in your life.
Here’s what I’ve learned through Dave & Alexis:
Read more on Business Marketing: 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It…
May 14, 2009
- Success Marketing: Using A Campfire To Improve Your Marketing
Circle The Chairs In One Of Charlie Seymour Jr's Campfire Meetings At BDR (Business Development Resources)
It wasn't your typical business meeting.
I've been a member of Business Development Resources (BDR) in Media, PA USA for many years. It was my turn to lead the group's educational program, so I decided to start off with something I'm "famous" for: A Campfire.
And Jerry Rafter said after the meeting: “Marshmallows are sweet….but nothing is better than the morsels of marketing knowledge you share for FREE”
As you can see in the photographs, we convert the regular meeting space by bringing our chairs around a paper "campfire" that my younger daughter, Liz (LizSeymour.com), created for me so I could use it in meetings like this.
Pulling our chairs to the center of the room changes how we approach the topic and each other, and let's us get into creative thinking mode, not simply analyze mode.
Read more on Success Marketing: Using A Campfire To Improve Your Marketing…
May 11, 2009
- Questions To Help Your Business Profit
When Preparing For A Consulting Meeting With An International Foundation, The Following Questions Were Asked
The following questions are modified for this post. But they are very similar to what I'm asking my consulting client.
Each of us needs to look at our business with fresh eyes (I guess that's why consultants like me get paid and why so many of us use Mastermind Groups to challenge our thinking and assumptions).
See how many of these can help YOUR business:
1. If someone is looking for you, what are they looking for? (Dig deep on this… if for photography, for instance, are they looking for pretty pictures OR are they looking to preserve memories. Are my marketing success clients looking for more leads OR are they looking to serve a specific market while producing 20% higher profits. See what I mean?)
2. How do you spread the word about what you do? What methods do you use to get the word out. Are you limiting yourself to ONE way of getting new business? Many of us feel that ONE is the worst number in business (one person inside your business knowing how to update your website, for example. Or one printer or one mail house – when they get busy or go out of business, THEN what do you do?)
3. How do you find “new” people? What do these “new” people primarily want from you? Are you attracting people to you OR are you hunting them down and trapping them like in the old wild wild west? You need information working for you 24/7 and if you don't have it, let's chat about how you can GET it.
4. What words do you use to describe what you do or what you are looking for? Are you narrowly focused with your "keywords" or are you attracting people who use "long-tail search terms"? (Examples: Marketing Consultant is a HUGE term with lots of results. But if you provide services to Read more on Questions To Help Your Business Profit…
Follow Us In Your Reader
Subscribe to this site's RSS feed.
