August 24, 2009
- Website Design – Turn Your Words Into Gold
How does someone get to your website? Traffic You Control, Traffic You Don't Control
Have you ever thought about the traffic that comes to your website… not everyone came from the same place or for the same reason.
Perhaps they did a search on Google (or other search engine) and something from your website caught their attention in the "organic search results" in Google – you know, where the search results appear on the left side of the Google Search Results.
I call that traffic you don't control. Google "spidered" your website, indexed whatever it found, and listed you in their giant database. Interested people will click on the search result and go wherever Google sends them.
This is Traffic You Don't Control.
However… if you send out a tweet with a link to somewhere on your website, send out an email with a link embedded, or publish an article with a specific link embedded in the article, this is Traffic You Control.
NEVER send Traffic You Control to the head of your website: ALWAYS send it to a specific location INSIDE your website so that the interested person will go EXACTLY where s/he intends to go. You will eliminate much confusion this way.
What Are Most People Looking For When They Search Google?
They want information like why their heart is racing, how to fix their computer, what's the best fertilizer for their home-grown tomatoes.
They do NOT search for "how can I spend money?"
That's not to say that people don't buy on the internet… clearly they do. But let's see how you should best approach people who find your website and visit.
Dynamic vs Static Websites
I cringe when I see the "old-style" websites – you know, those places where you arrive at the front page, have no idea what the site is about, and they expect you to know which button to press to learn enough about them so you can make sense of what is in front of you.
And most of them are static, hardly ever change, and though they may be graphically appealing, they don't help the visitor and they don't encourage Google either.
Google LOVES dynamic information on a website, so keep yours active and refreshed.
What's The Biggest Problem With Most Websites?
May 18, 2009
- Good Web Design – For Beauty Or For Business?
Do you want your website to be beautiful or successful for your business – don't let the design rule you
Ahhhh, beautiful design: it's pleasing to our eye, it's fun to look at, it often inspires us to higher levels of thinking and creating.
But is it good for business?
Believe me, I have NOTHING against art, photography, theater, and great website design. As a pro photographer (as ONE of the things I do) for high end family portraits, weddings, and bar mitzvahs, I always create the most emotional, beautiful work I can.
I'm creating the heirlooms of tomorrow today.
- The bride and groom just after their wedding but before her diagnosis of MS.
- The mother and son two days before his Bar Mitzvah (the last time he rested his head on his mom's shoulder, she says).
- Three children on a common summer chaise in their backyard, but "painted" in the computer to enhance its beauty and make it a lasting memory before they grew up and moved away.
Website Design – Beauty or Business?
What is the purpose of YOUR website?
Follow Us In Your Reader
Subscribe to this site's RSS feed.
