Words To Gold

September 10, 2009

• Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals

  

  Glazer-Kennedy Insiders Circle President Bill Glazer Visits Philadelphia, PA USA

  Bill Glazer, one of the most celebrated direct response marketers in the world, visited the GKIC-Philly Chapter on September 9, 2009 to present his 10 Outrageously Effective Marketing Principals and share signed copies of his new book, Outrageous Advertising That's Outrageously Successful.

  He spoke before a jammed crowd at a monthly meeting but this time the crowd swelled way past the group's normal meeting space at West Chester University's Business Campus and had to relocate to a ball room of a local country club.

  But There Was A Problem With Bill's Presentation

  Bill is known for his outrageous advertising… like when he was photographed in a straitjacket to emphasize that people thought he was CRAZY for offering so much for such a low price.

  Or the time he was behind bars because you'd swear he was doing something illegal to keep his prices so low.

  Or the time he was on a donkey and asked which one was the bigger ass (the animal for carrying Bill or Bill for offering such value at such a low cost).

  But while his Recession-Busting presentation was superb, his math left something to be desired.

  It wasn't so much a case of false advertising; it was a case of "Oops, how did that happen?"

  Taking Notes For This Blog Post, I Discovered Bill's Mistake

  Anyone who knows me (and all of you who come to this website) know(s) what a student I am of Bill Glazer and his business partner, the legendary Dan Kennedy.

  (Did you ever hear the story that I was the drinking game when out for dinner with my family one night? Every time I'd say "marketing" or "Dan Kennedy," my family members took a drink. It took me 5 or 6 times before I realized what was happening… and that was all before dinner was served! Sometimes my family thinks I need a 12-Step Program to get me away from marketing!)

  
  Bill Glazer signs his books for his fans
  [media:http://uwahd.s3.amazonaws.com/VIDEO_020 Bill GlazerInPhilly.flv]
  

  I listen to Bill at least once a month on a CD he sends to me. I read the monthly Gold Newsletter that is delivered to my door. I've read all of Dan's books (well, he's always writing them, so perhaps I missed one!). I've attended seminars where both have spoken. I live, eat, breathe, and dream about marketing.

  I even gave the answer at last night's overflowing, crowded meeting when Bill asked about the most difficult part of creating a photograph with him dressed like Superman (answer: finding a phone booth – Superman would have NO place to change his clothes these days because phone booths are a thing of the past and a thing of museums. And that's where Bill found one – in a museum).

  Help Bill Find Number Five

  So… what was the mistake? Bill left out Principal #5 from his list.

  "Where's number five," I asked as Bill advanced his Powerpoint presentation from four to six.

  He backed up the presentation, and advanced it. Sure enough: NO number FIVE!

  "I've given this presentation before and you're the first one to notice that I skipped number five," he said. Hey, Bill can admit when something's gone wrong and it wasn't earth-shattering… but we DID come for TEN and he only delivered NINE!

  So I had a thought!
  Read more on Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals…

July 13, 2009

• Be Your Own Boss – NOW Is The Time

  

  Be Your Own Boss – You CAN Do This With Some Help

  No one said starting your own business would be EASY. No one said you wouldn't have to WORK at it.

  OK… so your dream left you a long time ago, especially as the economy turned south. It languishes still and really doesn't show any sign of improving.

  So… you're resourceful (to be a successful entrepreneur you HAVE to be resourceful): you came up with NEW dreams, and you know that only YOU can pick you up and get you moving.

  But has the economy improved? Well, small signs are seen, but are they signs that impact you directly?

  If you're like most people, the answer is no. You see some signs on the evening news or in the paper, but nothing affecting YOU directly… yet. Maybe some things for larger businesses but not for the type like you and I operate. (And let's face it, the only signs that matter are the ones that impact YOU directly… after all, we all listen to the same radio stations in our brains: WIIFM: What's In It For Me – so we want to see improvement to the economy around those things that impact use directly!)

  Some are screaming for more tax cuts (but you have to earn money to take advantage of those cuts). Some scream for more stimulus, but do we want to pay down that national debt forever?

  But YOU can't wait for the government to make things work: YOU have to make things work.

  So, what are you doing to be a successful entrepreneur, now that you are your own boss and run your own business? How do you create your own work at home now that you are the boss?

  How do you start to improve when those around you are struggling?
  Read more on Be Your Own Boss – NOW Is The Time…

July 6, 2009

• Blogging For Business – Turning Your Words Into Gold

  

  Write A Blog For Business – It Can Be Fun And Profitable

  Search engine optimization for blogs is easy to do if you follow a few rules.

  To make sure that your main website gets noticed and your content absorbed, you need to attract search engines which then attract people who will read your posts.

  When you become an expert (at least PERCEIVED to be an expert as your knowledge grows), people will arrive at your site to find out what you say.

  And when you follow a few rules, you will turbo charge your work at home, get people AND Google to find you, and turn your words into gold.

  Search engines (let's read that GOOGLE, as well as others) LOVE fresh content. Blogs are easy to update and add fresh content. And these days, Current Content will have a great impact than scholarly content that has been on a website for a long time.

  Static isn't good. Current is.

  Follow these rules to improve your blogging success:

  1. Create a list of at least 50 keywords that apply to your business.

  2. Each time you write a blog post, write on ONE topic… THIS post is about Blogging (it's not about guarantees or offers or direct mail – it's about writing a blog).

  3. Write at least 2 times every week – you aren't creating huge novels, just some blog posts of great content. And as #2 said, keep the topic to ONE of your keywords and be sure to explain it fully.
  Read more on Blogging For Business – Turning Your Words Into Gold…

June 26, 2009

• Dave Dee and Alexis Martin Neely Work To Help Business Owners

  

  Dave Dee – Marketer Extraordinaire – Knows How To Attract Free Giveaway Bonus Gifts For You

  I'm a marketer.

  I have years of experience, hundreds of millions of dollars of personal sales and a billion dollars of product I've marketed, and an MBA on the wall. I belong to business groups where I take leadership and presentation positions, sharing my knowledge, and I study great marketers like Dan Kennedy, Bill Glazer, Gary Halbert, and so many more.

  Read more on Dave Dee and Alexis Martin Neely Work To Help Business Owners…

June 15, 2009

• Email Marketing – Start: That's The Key

  

  Learning To Use Email Marketing Is No More Difficult Than Learning How To Email

  This next year will fly by… my 26 year old daughter Liz (LizSeymour.com) is getting married. We're very close, through up hills and down, theater projects and photography, friendships, joys, happiness.

  I have to admit that when Liz announced her engagement to Chris McBride to our other daughter, Stacie, and me on a conference call, I was a bit in shock. Quickly my mind raced to when I proposed to Pam more than 28 years ago. I could see myself on one knee. I didn't know whether to jump up and down or jump through the phone to hug her. She sounded soooo happy, and after all, that's all I can ask for her: happiness HER way (not MY way but HERS).

  She's bought her dress, talked with some photographers, narrowed her list of reception halls, and selected the location for her wedding: The Players Club of Swarthmore. Liz is the FIFTH generation of our family to act and direct in this well-equipped community theater (whose history reaches back 100 years) and she and Chris met there during a stirring production of Assassins in 2007.

  Now she wants some engagement photographs.

  Liz turned to the best photographer she knows: me, her loving dad. I've been a pro photographer since 2000 when I started my own still photography and video production company, and she's grown up watching me and assisting me.

  Weeks ago Liz scheduled this time. Her teaching is over for the academic year, her Chris's teaching is over (though he started teaching at a theater day camp already), and she wants some photography to announce their engagement.

  I have photographed Liz MANY times, including all the images for her large CD release (available on Liz Seymour's website – click here!). And though I'm primarily an internet marketer and consultant now, she knows that my background and skill are always available to her.

  So, how did she get me to say yes? Other than wrapping her defenseless Dad around her little finger, what did she do to get me to say "Yes!" Read more on Email Marketing – Start: That's The Key…

June 8, 2009

• Copywriting For Profit – Turning Your Words Into Gold

  

  You, Too, Can Learn How To Turn Your Words Into Gold When Following Simple Steps To Profit

  “Do You Struggle When You Write? Does It Seem Easy For Others But Not For You? Have You Dreamed About Turning Your Words Into Cash?”
  • Are you tired of spending hours on your website and blog and getting nowhere?
  • Are you not building a relationship with people who might purchase something from you and they just pass you by?
  • Are you losing money, taking steps backwards, and not growing a business that you have spent hours creating – making you nervous that you might lose your whole business?

  Who Else Wants To Turn Their Words Into Emotional Responses By Buyers?

  People often asked me, "Charlie, how can I write better so that after all my hard work, I can actually SELL my products and services?"

  Like those asking me this, do you struggle when it comes time to write? Does it seem easy for others but not for you? Do you fear the time when you'll have something to sell but then you'll blow it when it comes to putting words in front of prospects?

  You're not alone.

  Other than Public Speaking, one of the things that most small business people fear is writing.

  Even a blog like this one is a chore (painful chore!) for some people.

  Believe me, I'm not a born writer. I didn't get A's in all my English classes. I haven't always enjoyed it or done well with it.

  But once I learned how to do it, the fear fell away and my success started to rise.

  After all, I sold more than $247 MILLION in real estate and most of it started with direct-mail pieces I sent out… so I had to be doing SOMETHING correctly.

  
  Here's Why I Do So Well Now!
  

  Several years ago I LEARNED Read more on Copywriting For Profit – Turning Your Words Into Gold…