The Seventh Key: Magic Words

We each have our list of magic words that propel us in life, business, our family… hey, everywhere.

Here is my list of those important words:

Thank You

It's amazing to me how many times people forget these two words – like forgetting to signal when they turn left or right in their car: they know they SHOULD do it, but sometimes they forget… and when they forget, they get out of the habit and eventually stop doing it.

A Thank You can go a long way: here's an example that touches my heart every time I think about it.

When my younger daughter, Liz, has been in the hospital (she inherited her dad's penchant for trips to the emergency room: kidney stones and appendicitis), she always thanks the nurses. After getting her temperature taken: Thank You. After a shot: Thank You. After giving blood: Thank You.

She's not thanking for the PAIN or the inconvenience… but for the personal care that will lead to her getting well.

It hurts me to see her in the hospital. I've had SIX kidney stones, an appendicitis, a gangrenous gallbladder so I know what the inside of an emergency room likes like. It pains me to see my daughter in the hospital.

But it warms my heart to hear her say Thank You so freely. Hey, she's a great young woman… and I love her very much.

Use it: it goes a LONG way!

You're Welcome

Wait… we have to thank people for thanking us? Isn't that really what You're Welcome is?

Sort of…

But it's more than that. At the heart of things, it shows people that you care. You did something for them that elicited a Thank You and now you are showing (again) that you care.

"Oh, it was nothing…" really puts down the person saying Thank You… as if to say "there's no reason to thank me." But hey: LET them be grateful for your help and then acknowledge them for saying Thank You.

If nothing else, you will encourage them to keep saying Thank You: and what a nicer world this will be!

It's Great To See You

Have you ever greeted a friend who gave you a bear hug and showed clearly how thrilled s/he was to see you?

THAT'S what It's Great To See You can do (verbally) if it comes from your heart. Just starting off you made it clear to the person you are speaking with that s/he really means something to you… and don't we all feel better knowing that we mean something to the person we're about to spend some time with (even if it's only a few minutes in a chat)?

I have a few friends who make me feel great every time I see them. They are warm, caring, listen to me, share their ideas, are slow to ask for my help because they spend so much time sharing in my ideas and thoughts.

When you start every conversation by showing you really care about the person you're meeting with, each conversation will go better than you could have imagined.

Try it…

What Can I Do To Help You

Have you ever heard the expression "we all listen to the same radio station in our minds… not matter WHERE we are in the world, we all listen to that same station: WIIFM (What's In It For Me)."

MOST people don't really care that you didn't sleep well, the toast was burned, or the guy in front of you cut you off today as you raced to work.

MOST people care about THEMSELVES… so turn that to your advantage and ask about THEM!

Working with clients I always say, "My job is to find out what YOU want and then help you to get it." I do NOT say, as many people say (whether they know it or not), "Here's what I have to sell and you should want to buy it."

Before every Dan Kennedy – Bill Glazer local chapter meeting (GKIC-Philly), I stop at a local pizza shop. I take some work but since it's known that I will be there, friends often stop before the meeting. Maybe it's just to chat… but maybe they are working on a project and want another set of eyes. Maybe they want to chat about a marketing campaign they've started. Maybe they are wondering what new business to get into and want a sounding board.

I remember one meeting when a friend, Dan, and I were chatting with another friend, Jay. Jay brought in a sales handout he planned to use the next day at a huge conference.

The material wasn't very well-written. It was hard to figure out what he wanted people to do. We had many suggestions that piqued Jay's interest.

Jay didn't make our GKIC-Philly meeting – he went home, edited his material, and had a successful conference.

So what did I get out of that?

I helped another human being who asked for it. I sharpened my own skills by seeing Jay's work. I shared camaraderie with Jay and Dan. And in many ways, I felt like I was the biggest winner there, though it was Jay's work that improved.

When you ASK what you can do to help someone and then you DO… life's pretty great!

I'm Great

Whoa, there… maybe this needs to be explained.

This is a response after someone asks, "Hey, Charlie: how are you?" This is NOT a statement that I am better than someone else.

Here again, people don't really want to learn about what went wrong in my day… they generally ask this question because they feel it's the polite thing to do.

But when I answer "I am GREAT" they seem to come up to my level of enthusiasm (and I'm nothing if not a very enthusiastic person).

People often want to know WHY things are great. And again I think that has less to do with ME and more to do with how THEY can be at a level of GREAT too.

People are looking to be led. Some have gone as far as to say that people are walking about with their umbilical cords in their hands looking for a place to plug in: yep… they really do miss the care their mommies gave them and they want someone to help them and protect them.

These Are Some Of Mine… What Are Yours?

So… what do YOU think? What words are special to YOU?

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

092 The Invisible Touch – The Eight Keys to Lasting Relationships – Magic Words

Fallacies of Marketing

In case after case, Harry Beckwith makes the point that companies really don't compete with each other.

And I agree – to a point.

There certainly were times when two of us were brought in to make presentations and only one of us got it. Were we competing or not?

We Don't Compete Against Other Companies… Or Usually Shouldn't

I have friends who say they have no competitors, just joint venture partners who don't realize it yet.

Dan Kennedy and Bill Glazer, marketing partners in Glazer Kennedy Insiders Circle, always maintain that we should build an Iron Fence around our "herd" of clients and customers so that we don't have to WORRY about competing with others.

Those of us who know how to market OURSELVES along with what we do make it clear to prospects that we have no competition because "if you hire someone else, you won't get ME." Egotistical? Maybe.

But I know with my consulting business, when I sold investment real estate, in my photography business… people realize that one of the main things they get when they hire me is ME.

Build Your Own Unique Terms To Describe YOU And What You DO

The example I often tell my clients is: No one can have an "almost" Trinitron for their TV… only Sony. The term is theirs, the quality that goes along with it is theirs, the value of it is theirs.

You need to do the same thing.

Give your special services a name: The FastTrak Marketing System, WalkAbout Marketing System, The Never-Once-Weasle-Out-Of-It-Guarantee-Of-Service Guarantee…. and then make sure you remind your prospects to be sure to LOOK for that service if they ever speak to someone else.

Believe me, Sony will LOVE to have consumers asking LG or Panasonic "how good is your Trinitron?"

You Need Others To Recommend You – Never Bad Mouth Them

And remember: never bad mouth anyone – tomorrow they may need to recommend you to one of their clients and you want to be sure to leave the door open for that!

And forget the "dog-eat-dog" competition you hear about – what you're competing with most is what your prospects already think about you.

Be sure to get them thinking the way you want them to think so that in the end, they can hire YOU and not someone else.

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

017 The Invisible Touch – The Fallacy of Competition

Glazer-Kennedy Insiders Circle President Bill Glazer Visits Philadelphia, PA USA

Bill Glazer, one of the most celebrated direct response marketers in the world, visited the GKIC-Philly Chapter on September 9, 2009 to present his 10 Outrageously Effective Marketing Principals and share signed copies of his new book, Outrageous Advertising That's Outrageously Successful.

He spoke before a jammed crowd at a monthly meeting but this time the crowd swelled way past the group's normal meeting space at West Chester University's Business Campus and had to relocate to a ball room of a local country club.

But There Was A Problem With Bill's Presentation

Bill is known for his outrageous advertising… like when he was photographed in a straitjacket to emphasize that people thought he was CRAZY for offering so much for such a low price.

Or the time he was behind bars because you'd swear he was doing something illegal to keep his prices so low.

Or the time he was on a donkey and asked which one was the bigger ass (the animal for carrying Bill or Bill for offering such value at such a low cost).

But while his Recession-Busting presentation was superb, his math left something to be desired.

It wasn't so much a case of false advertising; it was a case of "Oops, how did that happen?"

Taking Notes For This Blog Post, I Discovered Bill's Mistake

Anyone who knows me (and all of you who come to this website) know(s) what a student I am of Bill Glazer and his business partner, the legendary Dan Kennedy.

(Did you ever hear the story that I was the drinking game when out for dinner with my family one night? Every time I'd say "marketing" or "Dan Kennedy," my family members took a drink. It took me 5 or 6 times before I realized what was happening… and that was all before dinner was served! Sometimes my family thinks I need a 12-Step Program to get me away from marketing!)

I listen to Bill at least once a month on a CD he sends to me. I read the monthly Gold Newsletter that is delivered to my door. I've read all of Dan's books (well, he's always writing them, so perhaps I missed one!). I've attended seminars where both have spoken. I live, eat, breathe, and dream about marketing.

I even gave the answer at last night's overflowing, crowded meeting when Bill asked about the most difficult part of creating a photograph with him dressed like Superman (answer: finding a phone booth – Superman would have NO place to change his clothes these days because phone booths are a thing of the past and a thing of museums. And that's where Bill found one – in a museum).

Help Bill Find Number Five

So… what was the mistake? Bill left out Principal #5 from his list.

"Where's number five," I asked as Bill advanced his Powerpoint presentation from four to six.

He backed up the presentation, and advanced it. Sure enough: NO number FIVE!

"I've given this presentation before and you're the first one to notice that I skipped number five," he said. Hey, Bill can admit when something's gone wrong and it wasn't earth-shattering… but we DID come for TEN and he only delivered NINE!

So I had a thought!

Let's help Bill find NUMBER FIVE!

Here's his list so you know what he presented last night (with my comments in parentheses after each title):

10 Outrageously Effective Marketing Principals

1. Your marketing piece isn't worth a damn if it doesn't get opened and read. (Work all you want on your sales letter, email, online marketing piece, but if people don't open it and then read it because you grabbed their attention, it isn't worth squat!)

2. The Headline is the MOST Important part of your advertising material. (And forget your name at the top – it means no more to your prospect than if I wrote "Joe's Bar And Grill" at the top of one of MY pieces – Grab their attention and draw them in!)

3. Testimonials – what other people say about you is at least 10 times more believable than what you say about yourself. (I always tell clients to come up with at least TEN things they want said about themselves and then get their customers to say that about them. Too many people omit testimonials… and they are THAT important.)

4. Copy – What you write is Salesmanship in Print. Your Goal is to SELL something. (Forget white space – last time I looked it hadn't sold ANYTHING – it's what you WRITE or what you SAY (in a video) that sells and since YOU can't be there 24/7 the way your marketing materials can, you have to be sure you put it all out there for others to understand what you are offering.

5. (Oops… where IS this one?)

6. Deadlines: No Deadline, No Offer. Bill likes 2 weeks from the date of receiving the mailing as the LONGEST deadline – he REALLY likes 4 days. (Have you ever seen a coupon where the expiration date is in the fine print like the company giving it out was ashamed to say they have a deadline by which it must be used? THAT'S WHAT DRIVES THE DEAL! Put a significant deadline on ALL your marketing materials, make it compelling, and then TELL people!)

7. Photographs – Use photos and graphics to help you sell more easily. (If I told you in a marketing piece that Bill Glazer was crazy for his rock-bottom prices you might understand it. BUT… put a photograph with Bill in a straitjacket and now you REALLY think he's crazy!)

8. Premiums will typically increase response by up to 30%. (Premiums, freemiums, giveaways to increase the VALUE of what you are selling really increases the desire people have to purchase from you. Did you ever see the free calculator being given away with a newspaper subscription? Or how about a free copy of last year's Swim Suit Edition to get you to subscribe to Sports Illustrated? THOSE are premiums.)

9. Sequence – Follow up at least 3 times in order to double response. (People who send ONE letter, ONE email, ONE anything are leaving Big Bucks on the table. If something is worth marketing, it's worth creating a SERIES of pieces, phone calls, post cards, etc – some of us have 14, 17, or even more steps in our sales campaigns to be sure to get all those who are inclined to purchase to get out their credit card and send us some money.)

10. And his Big Secret: Use S & D Marketing. (Find what works in one industry and adapt it to work for you. The wheel has already been invented – now adapt it to work for you!)

Enter The Contest Now! Nine Is Good – TEN Is Better

OK… there was his list – WHAT is missing?

You decide.

And let's make this fun.

Write in the Comment Space below what YOU think Bill left off his list.

The Grand Prize Winner, as judged by me, will receive a free copy of Bill's new book (it costs $19.95 but the information is priceless!), Outrageous Advertising That's Outrageously Successful, as a gift from me simply because you gave the best answer. (As they say: no purchase required!)

Deadline To Enter: Tuesday, September 15, 2009 at 2:37 PM EDT

I've gotten to talk with Bill over the past few years. He's a great guy, has lots of terrific ideas, is a charmer, and dresses really well (must be a hold-over from this days in Menswear when he owned two of the best producing retail stores in Baltimore, MD USA).

Let's help Bill complete his list.

The FIRST PERSON to come up with the "best answer" (before the September 15, 2009 deadline) will win (OK… I had to say that in case two or more people say basically the same thing here!)

What do the REST of the people leaving comments get? The recognition from everyone who sees this post that YOU are really knowledgeable about marketing. The chance to show your web address. A chance to show your Twitter user name.

Go ahead and put your website address below your name when you leave a comment… also your Twitter user name – BUT… just know that any comment with 3 or more links won't show up here because my system is set up to close that down. (And keep your language clean too… I'd hate for my former Sunday School Teacher to read anything I wouldn't write myself.)

Now's Your Chance But Time Is Running Out! Leave A Comment NOW!

Enter now. Come back with another idea if something comes to you. But do it NOW so you will be eligible to win Bill's book and show the world what a great marketer you are.

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: Do this now! You will NEVER come back to do it later (no matter what your brain tells you) and then you'll miss out on getting a free copy of Bill's terrific book and letting everyone know how smart you are in marketing. Deadline is Tuesday, September 15, 2009 at 2:37 PM EDT (1:37 PM Central, 12:37 PM Mountain, 11:37 AM Pacific, and lord only knows what time in the rest of the world!). Leave us your thought about what Bill missed as Number Five and we'll let the world see what your through is. Who Knows: you might just get a new client from this AND people may follow you on Twitter!

PPS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPPS: Do you want to learn MORE than just these nine principals? Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Marketing Lessons – Contest: Help Bill Glazer Find Number 5 Of His Outrageously Effective Marketing Principals

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Dan Kennedy's partner in Glazer-Kennedy Insiders Circle To Speak To Entrepreneurs

Delay and you will miss out on one of the most important nights you will ever experience (if you are an entrepreneur or have your own business).

Bill Glazer shares his message that there is enormous, exciting opportunity for the marketer who acts creatively and aggressively at a time when competitors cower in fear.

September 9, 2009, marketing guru and author Bill Glazer makes a very special visit to Philadelphia to speak at GKIC-Philly. We are a group of local entrepreneurs and business owners who get together once a month to discover ways to make our businesses even more profitable.

The principles I teach, blog about, and create podcasts about are all direct-response techniques as taught by Dan Kennedy and Bill Glazer.

7-Steps To Survive and Thrive In The Recession… and Beyond

Bill will share his energetic ideas for a Recession Escape Plan…. How to Make the Recession Irrelevant.

As president of GKIC, Bill speaks around the world on laser-focused ideas to make your business successful, and I can assure you that having him at our meeting is a real treat for all of us.

During this timely talk, Bill reveals to you immediate ACTION IDEAS to implement in your business right away. He will guide you through all 7 steps, giving you real-world examples that you can apply to your own business right away.

Bill has also agreed to:

• conduct an E-X-T-E-N-D-E-D Question & Answer session to address your specific needs…
• bring along a limited number of Collectors Editions of his just released new book on OUTRAGEOUS Advertising That's OUTRAGEOUSLY Successful for a special book signing during the breaks.

Seats are filling fast and when they are gone – they are gone!

Join me at this special business-building opportunity by following these simple steps:

1. Go to the sign-in website to learn more and to sign up.
2. When you sign up, be sure to put my name, Charlie Seymour Jr, in the How Did You Hear About Us field – All those who sign up through me will be eligible for a drawing that night to win some Dan Kennedy materials.
3. Only those filling in the How Did You Hear About Us with my name, Charlie Seymour Jr, AND who attend the meeting where Bill Glazer speaks will be eligible for my personal special drawing. Be sure to see me AT the meeting – only those present will be eligible for the drawing that night.

I often describe our monthly GKIC-Philly meetings as "my oasis – a time for ME: to learn, to share, to gain new ideas from my fellow members."

THIS meeting I describe as AWESOME and NOT TO BE MISSED.

I know Bill personally; have heard him speak often; listen to his monthly CD of tips, tricks, and solutions; and always have a pad of paper handy to jot down his ideas so that I can use them in my business immediately.

He's the real deal. He'll have lots of ideas for you. You want to be there.

See you there!

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: This will likely be the only time Bill will be speaking in Philadelphia and you really should attend. Register now before all the seats are gone.

PPS: The meeting will be on September 9, 2009 from 7:00 PM – 9:00 PM at the Penn Oaks Golf Club just south of West Chester, PA USA. Light refreshments will be served and there is a modest fee. Register now, read all the information, and be ready for a GREAT evening with Bill Glazer.

PPS: Learn More About Bill Glazer and this One-Time-Only Meeting, and Sign Up to Join Me – Click Here Now!

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Bill Glazer Coming To Philly

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Dave Dee – Marketer Extraordinaire – Knows How To Attract Free Giveaway Bonus Gifts For You

I'm a marketer.

I have years of experience, hundreds of millions of dollars of personal sales and a billion dollars of product I've marketed, and an MBA on the wall. I belong to business groups where I take leadership and presentation positions, sharing my knowledge, and I study great marketers like Dan Kennedy, Bill Glazer, Gary Halbert, and so many more.

Yet I step back when I see other marketers who have their own huge success: I admire them, learn from them, and steal every idea I can (which most freely give away) and put them to work in my business.

Dave Dee is such a marketer.

I have purchased many of his products over the years. This magician turned marketer-to-magicians turned marketer-for-businesses understands clearly what he needs to do.

Yet I also admire him for the way he helps his kids, takes time out for them, and shares his love unabashedly. He's often blogging about his kids, sharing his intimate emotions.

Here's his most recent email to the tens of thousands of us on his list:

I just flew into Los Angeles to be with the love of my life and to have two days of meetings with Dave & Alexis Platinum coaching members.

Last night, back in Atlanta, I had a date with my daughter, Gina. She is an amazing ten year old girl. As we were munching on pizza, she brought up the subject of spirituality. She told me her thoughts about heaven, hell, God, good, evil and more. I was blown away.

Then we went to the supermarket to buy, as we say in the South, the "fixins" for ice cream sundaes. We also stopped
off at Blockbuster video to rent one of my favorite comedy movies, "Planes, Trains And Automobiles."

Back at my place, we sat on the coach, ate our sundaes and laughed together at the movie.

During the movie, Gina put her arm around me and said, "Daddy, I hope I remember how much fun we had together when
I am grown up."

Yep, I'm not ashamed to admit that tears welled up in my eyes. (Heck, sometimes when I just look at my kids, I get
misty.)

And it hit me that the real reason I chose the business I did is not about the dee-nero. It's not about not having to answer to the "man." It's not about doing something I love. Nope.

It's all about the lifestyle.

I am FREE to work when I want to. (Now, don't get me wrong, I work hard…but I don't have to have "office hours".)

I'm FREE to fly across the country every other week to be with Alexis. (Our relationship would not be possible if I
had a brick and mortar business.)

I'm FREE to take time off, whenever I want, to be with my kids and truly be 100% present with them.

The list goes on and on, but I think you get the point.

Tomorrow, I am going to be sending you the most important email I have sent you in a long time. It is about a free
call Alexis and I are doing on July 3rd.

If you have a business that you've been successful at but long for more freedom, then this call is not something you
can afford to miss.

Be on the lookout for my email tomorrow. Open it up and then register for the teleseminar.

You will thank me. I promise you that.

Kick butt, make mucho dee-nero!

Do you see THE MAN and not just the Marketer? Do you envy the freedom that we get when we market and sell what we want to? Would you like to learn more?

You can imagine how pleased I was when asked if I would contribute one of my marketing specialties to Dave's upcoming product release.

Dave is combining his efforts with Alexis Martin Neely, the former attorney turned marketer who had such huge success helping others do what she used to do (market her law firm) that she no longer had time to work as an attorney.

Now they are offering 5 Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It and I'm giving you a big head start because I know that you understand marketing.

Read carefully what I'm about to tell you…

On July 3rd at NOON ET (9:00 AM PT), Dave and Alexis are conducting a live, FREE teleclasss during which they will share their 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It.

Registration for this exciting call does not officially open until Monday, but I got permission to let my friends and associates (and those who come to my blog) know before everyone else. Believe me, if it's like anything else these two have done, the registration will close very quickly.

Dave's magic is not just with a hat and a rabbit – his marketing ideas are terrific and once people learn about this call, all the phone lines will be gone (and that's why people need to register NOW).

I believe so much in these two that I have created an information product for them to GIVE AWAY FREE just so people will get TONS of bonuses to join this call. You'll see my photo on their information page where you'll learn about my information as well as information from MANY others.

NOTE – You have to purchase NOTHING to get ALL these bonuses FREE… just be sure you register for the call NOW and then listen to it. Complete details about the call are on their site and to get a head start on registering, go to:

Dave Dee and Alexis Martin Neely's Teleseminar Signup – Click Here NOW!

Please jump into this before all the reservations for the phone line are taken. If you don't want all the great information on the call, at least see all the free giveaway items that you will get just for being ON the call.

TONS of free materials from today's exciting internet marketers. And if it's all as good as my MP3 series, you are in for a HUGE treat.

Tons of Free Marketing Materials By Some Of The Internet's BEST and Most Creative Minds – Click Here To Learn More

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

P.S. Listening to this teleclass could be a life-changing moment for you. I have used several of Dave's products and paid him for them and get referral fees when I help sell any of his: he's quick, sharp, insightful. And Alexis, who recently sold her law practice just to concentrate on her internet businesses (because she was earning over 7 figures), is a real winner. Seriously – Register for the call now.

Register For Dave and Alexis's Call NOW – Click Here Now

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Dave Dee, Alexis Martin Neely, 5-Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It