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091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE Difference

Charlie Seymour Jr — Fri, 05 Feb 2010 19:04:45 +0000

The Sixth Key: Completeness

Years ago when I first worked with my very close associate, Cheryl, she said something to me that I never forgot.

I’ll tell you that in a minute. First some background.

Cheryl and I first met at a local theater where I was starting to direct musicals and she loved behind-the-scenes work, such as costuming. She worked at Franklin Mint in the ceramic figurines area making sure that all the details of a project were finished – from concept to getting it shipped for sales.

I could tell with my first interaction with Cheryl that she was a GREAT manager of a myriad of details.

So when my first production was over and I was pulling my team together for the next year’s production, I asked her if she’d like to work with me. (We then worked together in my photography business and my online business for about 20 years.)

One day at the theater I went to Cheryl to ask if she had completed what we agreed she’d do by that date.

And here’s what she said to me (that I’ve never forgotten): The first time I don’t complete something we’ve agreed I’d get done, then please start asking me about things; but just assume when I say I’ll get something done, I will… you no longer have to worry about whether or not it is finished.

WOW!

Someone after my own heart.

Can you see why we because fast friends and worked so long and so well together?

And I never DID have to ask her again.

She was absolutely complete in everything she did.

Phew…. how many times have I wished that she had not retired to the New Jersey shore… we’d STILL be working together.

Something about the trust I felt from that first moment. She said it, she did it. How much more complete could I ever ask for?!

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness Makes A HUGE Difference

091 The Invisible Touch – The Eight Keys to Lasting Relationships – Completeness

Charlie Seymour Jr — Thu, 04 Feb 2010 19:01:59 +0000

The Sixth Key: Completeness

Have you ever noticed that when you ask for things from a restaurant and EVERY little detail is attended to how impressed you are with the place?

I guess we’re so impressed because it doesn’t happen too often.

But here’s a time that it happened for me.

My wife, Pam, and I loved to go to a place in the North Carolina mountains called The Swag. It’s a 5-star boutique cabin-hotel 5000 feet up the mountain next to the Great Smoky National Park. (When I say next to, I mean walk out the main building and walk about 20 feet and you’re at the dividing fence between The Swag and the National Park.)

The Swag is near Waynesville, NC USA which isn’t far from Asheville.

On our first trip there, they asked us to fill out a questionnaire where I listed that I’m allergic to onions. At about 3:30 in the afternoon the phone rang and it was the chef:

“Mr. Seymour I see you are allergic to onions and our salad dressing has a hint of onion in it…” and he went on to suggest another type of salad and dressing.

When we got to dinner, the hostess met us and mentioned that the chef had told her about “no onions” for me. And just to be safe, we were seated next to a couple who didn’t want onions either (not that I’m THAT allergic to them).

Now THAT felt like I had been heard and understood. THIS place really cared about me.

Usually I have to tell restaurants NO onions in my salad but then when my steak arrives it has an onion ring on the top (or onions in the vegetables).

There’s something about someone following up COMPLETELY that shows us uncommon respect.

And that feels great.

And makes us want to tell our friends about the place.

As I just told YOU about The Swag. It’s terrific!