Fallacies of Marketing

I LOVE this topic and am a champion of advancing this kind of thinking!

Harry Beckwith tells of Daniel Goldman, author of the best-selling Emotional Intelligence, boarding a bus in New York City on a steamy day.

The bus driver, who long ago had decided that HE did not have an ordinary job and showed it by the way he greeted all the passengers, said "Hi, how ya doing?"

There was a "magical transformation" on the bus as passenger after passenger was greeted the same way.

Spirits lifted. People felt better. And almost certainly the passengers carried this sense of well-being with them as they excited the bus and went on their travels.

Coke Has A Commercial Like This

I'm not a huge fan of soft drinks, though I've certainly had my share. I do see what they do to peoples' wastelines, especially children.

But I have to praise Coke for their commercial which shows person after person doing something nice for someone… and it goes full circle when the person who started the good feeling received it back.

A sort of good-will "whisper down the lane."

You've seen the same thing, I'm sure. Don't you always feel better when out-of-the-blue someone does something NICE?

Marshall Wayne Finds The Good In Folks On Facebook

I came across this same thing the other day when a young man named Marshall Wayne singled out one of my Mastermind buddies, Bradley Will, who is doing some pretty good things himself.

Marshall put together a short video, posted it on Facebook, and told people about Brad. Marshall didn't know Brad… but he had seen what Brad was doing and wanted others to see it too. (You can see that video here: Marshall Wayne's Video About Bradley Will – Click Here!)

No prompting. No money. No ulterior motive… Marshall just wanted to pass on the good feeling that good people create.

People (including me) were falling over themselves to tell Marshall what a great thing he had done. And the joy kept growing.

Pass It On – Start Right Now

You, too, can pass this good feeling on. Try it. See how good you feel. See how great OTHER people feel.

And remember: No job is ordinary – there are just ordinary people DOING those jobs.

(Growing up around theater I always heard: there are no small parts, only small actors)

Dang I love to pass on good news! Makes me feel GREAT!!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

014 The Invisible Touch – The Fallacy of the Ordinary Job