Ultimate Work At Home Dads &#187; natural affinity

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

077 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-Faux Relationships

076 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity

Charlie Seymour Jr — Thu, 10 Dec 2009 19:07:02 +0000

The Fourth Key: Relationships – Enough About You – Let's Talk About Me

I'll keep this pointed at "me" the way Harry Beckwith does in his book The Invisible Touch, so you can see how this feels to YOU (and then I'll change it at the end of the post… stay focused for that!)

When I worked for Jackson-Cross Company selling investment real estate, one of the messages I was told to communicate (when I was the Vice President for Marketing and Planning) was that the company had been doing business since 1876.

Wow… that's a long time.

And the files were filled with photographs from earlier in the 20th century to prove much of it.

And some of the work done around Independence Hall in Philadelphia, PA USA (like appraising lots of houses so they could be torn down to make way for the National Park Services's Independence Mall area) was legendary.

And in later years, the company appraised the Penn Central Railroad in the largest real estate appraisal assignment in history.

But who cares!??

Do YOU care? Would you care if you had a property to sell or an appraisal assignment you needed finished?

Do you care about those who are no longer with the company, many of whom are no longer even alive?

OR… do you want to know what the company can do for YOU?

Hey, when someone wants to provide ME with a service, I want them to talk about ME… not some dead guys from the previous century.

And do I care what their president said in his last Thanksgiving proclamation OR that they keep all their profits in the local city and don't send it back to headquarters miles away?

Nawwwww… I ONLY care what they can do for ME. Tell me about ME, please. Show me why I'm important.

And don't you see that that is how ALL clients really feel?

They don't want to be a number. They don't care what your logo font is or the color palate you select to help with the graphic image of your company.

So THAT is what is meant by Let's Talk About ME!

Put yourself in your clients shoes, know he wants you to talk about HIM/HER.

Do that, and you'll create a good relationship. Talk about something he/she doesn't care about, and you might as well be talking to the wall.

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
For The Index, Click Here!

PS: You can find me here:

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

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Fallacies of Marketing

076 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-Enough About You – Let's Talk About Me

075 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity

Charlie Seymour Jr — Wed, 09 Dec 2009 19:06:07 +0000

The Fourth Key: Relationships – Embracing The Inevitable

Have you ever worked with someone, your results were great, you got along well, but SOMETHING – something just didn't seem right?

I've often known people like that.

It's how we approach life or how we respect the time we share together or how important we see each other's abilities.

SOMETHING just isn't right.

I had a boss once (back in my "corporate" days) who seldom found time for the work I was doing. He told everyone else how important the work was, how everyone had to jump to it and get their work accomplished, but every time I wanted to talk with him about our progress (and how the rest of the team was coming along), he had no time available.

Several times he said, "Hey, walk with me to the men's room and we'll talk about it." The first time I did it… after that I'd say, "Nawwww… when you have some time to chat, let me know, ok?"

I quickly saw that if this work wasn't important enough to HIM, it sure wasn't important enough to ME.

I learned from that that I will only work on a project that is important. OK… it doesn't have to be finding a cure for pediatric cancer, but I'll never work with anyone who doesn't share my passion for the work I'm doing.

No client will hire me if he/she doesn't feel the work is important, no matter HOW much I am paid.

It's inevitable: none of us will get along with everyone.

We may not be able to put our finger on WHY we aren't in sync with a certain person, but when we find that to be the case, we must move on.

And so, I moved on from that corporate job and haven't looked back.

How many of YOUR clients should you move on from?

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
For The Index, Click Here!

PS: You can find me here:

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Keep this with this article, please:

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Fallacies of Marketing

075 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-Embracing The Inevitable

074 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity

Charlie Seymour Jr — Tue, 08 Dec 2009 19:03:51 +0000

The Fourth Key: Relationships – The Failing Relationship And What To Do About It

I loved this analogy when I first heard it… the amount of time "left" on this earth is only illustrative for this story and doesn't matter what your actual time is left.

Let's say you're 50 years old and life expectancy is 78 for you. (Again, please don't let the numbers pain you… this is just for illustration).

That leaves 28 years.

If you subtract about 33% for eating, sleeping, and using the bathroom, that leaves you 18.75 years left to do what you want.

Now seriously: how much of that time do you want to WASTE with difficult clients who don't respect you!?

When we look at life like THAT, doesn't it become clear what we need to do with a difficult client?

If speaking directly (I always told my kids to be "firm but polite") doesn't improve the relationship you and your client have, then you need to FIRE your client.

Yup – it's that simple.

I'm always amazed when I hear business owners say, "But MY clients won't pay that much" or "My clients won't like that…"

Well… YOU selected those clients (let's face it, YOU are the one who agreed to work with them!) and YOU are the one who has to decide YES or NO when it comes to continuing to work with them.

See what I mean?

Life is WAY too short to work with people who cause lots of problems for you.

And your business needs your attention on the clients who will make you the most money, NOT the ones who will cause you the most heartache.

So if a relationship is failing, Move On! Be grateful for what you had and then Move On.

Life will be SO much better when you do.

And now – leave me a comment here to tell me what YOU feel about this!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
For The Index, Click Here!

PS: You can find me here:

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Keep this with this article, please:

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Fallacies of Marketing

074 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-The Failing Relationship And What To Do About It

072 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity

Charlie Seymour Jr — Fri, 04 Dec 2009 19:04:51 +0000

The Fourth Key: Relationships – Avoid Blind Dates

Have you ever been on a blind date?

I had to think long and hard about this one – I don't think I ever went on one.

You know the type: when a friend thinks another friend is just PERFECT for you and invites both of you to spend some time together.

Neither of you knew about the other, neither had spent much time learning about the other because some external force (this time a friend) brought you together.

We NORMALLY think that a referral is the BEST kind of external relationship builder we can find… but be careful.

Someone looking you up in a directory, yellow pages, or finding your name in Google may be the LEAST loyal type of customer to have.

Have YOU ever looked someone up in the Yellow Pages? For ME, it's been a few years and I had one of the happiest experiences I've ever had with someone doing work for me (this company replaced a garage door opener when I wasn't even there and couldn't sign a credit card slip for them. Believe me, I have recommended them to LOTS of people since then).

But I've never hired a professional to work with me just from a directory or yellow pages. Never hired an attorney, accountant, doctor, or dentist that way.

And really – is that how YOU want to be hired?

If they can find someone else (needing only an ad to get them started), will they stay with YOU?

My Wife The Coupon Cutter

My wife LOVES to clip coupons out of those newspaper circulars. She sees what is new, sees what prices are being asked, and sees how much she can save when using the coupon.

Sometimes I think it's just relaxing therapy for her.

But then she's one of the LEAST loyal customers any of these products can have. When she sees a coupon for a NEW product… snip, snip, snip and she's off to use the NEW product.

Is that how you want people finding and working with you?

I doubt it.

So find ways to let your story out (like a blog like this) so that they come to you NOT for the price but because of your tremendous level of service.

And when they learn more about you, they will stay with you.

But EARN that respect with everything you do – it really is THAT important to your business's success.

PS: So… HAVE you been on a blind date? Tell me about it in the comment space, ok?

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
For The Index, Click Here!

PS: You can find me here:

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Keep this with this article, please:

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Fallacies of Marketing

072 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity-Avoid Blind Dates

071 The Invisible Touch – The Eight Keys to Lasting Relationships – 1. Natural Affinity

Charlie Seymour Jr — Thu, 03 Dec 2009 19:02:26 +0000

The Third Key: Relationships – Intro

You know the old expression: Birds of a feather flock together.

We often say in marketing that People want to work with people they like; People like people who are like themselves.

Look at communities where people live – there is seldom a bright orange house in the middle of all the earth tones. Or a GIGANTIC house in the middle of tract houses. OR a huge swimming pool in the midst of NO pools.

There are often communities of Irish, Italians, Afro-Americans; Catholics, Jews, Protestants, Muslims.

Humans flock together just as the birds do… and we often overlook that.

So when looking for the best new clients, ask your friends, ask those professionals who work with you, talk with your neighbors: and then find people who are like YOU to do business with.

They will like you best and you will like THEM best.

You'll understand each other, be "simpatico," have much in common.

Look for those with whom you share many thoughts, desires, philosophical outlooks, and economic desires and you'll find the easiest people to work with.

In other words: Look For Yourself and then work with people like you.

You'll all be happier.

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
For The Index, Click Here!

PS: You can find me here:

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.