The Third Key: Packaging

Harry Beckwith writes about the Baltimore Orioles who, in 1992, became the first Major League Baseball team to realize a new "package" for its team.

Not the team uniform, which others have changed often, but the ballpark itself.

The Philadelphia Phillies Change Ballparks

Living outside of Philadelphia, PA USA, I have watched the Philadelphia Phillies rejuvenate their fan base when they built a new ballpark.

Notice I didn't say Stadium… that's where the Phillies USED to play, in a stadium. One designed for baseball AND football. A rather large, concrete cavern that pleased almost no one.

Oh, sure… they won their first World Series there, but they have attracted more paying fans to their new ballpark, even at today's current prices (which are higher than in the old stadium).

I first went to their new ballpark just to see the ballpark – and it was LOTS of fun.

Then I took my family to see it when Tufts University Alumni were having an affair there.

Then when my younger daughter, Liz, released her music CD, we did one of the music videos around the ballpark to wish the Phillies well!

Below are some videos for you to enjoy.

Think about it – is it the GAME (of baseball) or the PACKAGE it's played in or both?

I agree: it's both.

So… for your OWN business, how is YOUR package?

• How do you present yourself?
• How do you dress?
• How is the surroundings where people come to chat with you?
• What do your handouts look like?

Think about it – you need to be congruent with what you say and how you look.

And when you are, you'll attract more customers and clients to you!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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