The First Key: Price

This example is exactly what I have been telling my consulting clients for years: perception is reality so you must show lots of value before you can get your price.

I'm sure you're not confusing the PRICE you charge and your COST, right?

The COST of a piece of photographic paper should in no way impact the VALUE of the image on it nor the PRICE you charge for it.

What's the old story about Picasso sitting at a cafe table then scribbling a little drawing on his napkin for a woman fan? He charged her 1000 francs for it, which shocked her. But it was the VALUE of his drawing that set the value, not the time he spent drawing it and certainly not the cost of the napkin on which it was purchased.

Market Well To Establish High Value

What people FEEL (right brain, emotional side) FEEL your service is worth minus the price you charge equals the value they feel they are getting. If they FEEL they are getting more from you versus a competitor (even at the same price), they will go with you (everything else being equal – liking you, feeling comfortable that you will get the job done well and on time, etc).

Set yourself apart from others. Offer your product or service in a manner different from the way others offer theirs. Have your own language for what your services are called. All of these add up to a higher perceived value.

Generally when price seems to be a problem, you have to do a better job telling the story of your product or service so your buyer feels that yours is the best, most valued, the one needed right now.

It's not that your prices are too high… your selling (marketing) needs work. So begin now!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

036 The Invisible Touch – Sales, Not Prices

Men and Women are simply wired differently – learn more from this video

In my Ezine, Ultimate Dads Success Ezine, I have a section on how Men and Women Talk Differently.

We do.

Dad and I could go fishing and stand there forever, looking out at the fish, talking every now and then, but still looking out at the fish. We'd do the same at the football or baseball games too.

Women want to face each other, talk and share ideas and emotions… but they generally want someone to listen. Men want to fix, so when a wife tells her husband what went on in the office, the husband wants to fix it and offers several suggestions: she just wanted him to LISTEN.

Watch this video… it's classic. Mark Gungor does a great (and terrifically funny) job of explaining the difference in our brains.

And watch the audience reaction when he says something – husbands and wives recognize their own activities but REALLY recognize what their partners have been doing.

And if you'd like to read my weekly enewsletter, please read fill in your name and email address in the box at the top right of this page and I'll be sure to rush it to you every week.

And then see the top of my blog by clicking HERE! See how I approach my passions with this website.

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Website Design – Turn Your Words Into Gold