The Second Key: Brand

The mind is a very powerful instrument.

Harry Beckwith shares a marketing story I have heard often, and one I like a lot (because I represent the market on which the testing was done: bald guys!).

Rub It In And It Works

Lured by ads promising to grow new hair (before products like Rogaine and Propecia were known), a man goes to what he thinks is a clinic and finds out it is part of a "market test" for Rogaine. The technician rubs some on his bald pate and sends him home with a supply of it.

After three weeks of dutifully participating, the man examines his head in the mirror and finds that he has new hair growing on the top of his head.

Except he didn't.

He had continued to lose hair every day and nothing new was on his head.

But he THOUGHT there was.

Why?

The placebo effect.

Though you would think he could LOOK to see that nothing new had sprung up, he was so taken with the IDEA that it would work and the BRAND name of the company and product that he was SURE it worked.

What he had been using was not unlike the potion concocted by Sweeney Todd (in the Stephen Sondheim musical of the same name) which we were told in lyrics was made of "piss and ink." (The Rogaine test was made of mostly water and a coloring.)

A full 30% in the test thought it grew new hair (while 60% of those using the product felt the same way).

Branding: Get Them To Purchase, Convince Them It Works

Branding is not just about someone knowing your product without having to analyze it again, it's having them know you so well that they are sure that your product will deliver every time what is promised.

For example, when you go to buy cereal or bread or milk or orange juice, you probably don't stop to analyze all the details about it: you know it, you know its quality, and you just pick it up from the grocery shelf.

And that's where WE want to be: in that almost unconscious place in the mind where people don't have to THINK about working with us, they just know that we are the one to go with.

Brands can do that, especially when YOU are the brand.

Brands do more than build image – they build trust, faith, loyalty. Build yours and get working on the trust, faith, and loyalty!

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Fallacies of Marketing

043 The Invisible Touch – The Brand Placebo Effect

Video is very helpful when marketing the performing arts

This is a continuation of the series Marketing The Arts where you get to go behind the scenes of Into The Woods as it prepared for its Opening Night on October 22, 2009 at The Players Club of Swarthmore. Watch the whole series to see what it takes to produce a large-cast musical like Into The Woods.

Have you ever been IN a show? Do you know the excitement of Opening Night?

Well… BEFORE Opening Night comes the first time you step on the stage during YOUR rehearsal period. The previous show has been struck, the trash bin is overflowing, the tools have been put away, and the beginnings of your set are in workable form.

And now, only a few weeks after that first rehearsal on stage, the show is all set. Costumes, lights, sets, props, music… the only ingredient needed is a packed house with raving fans.

Into The Woods at The Players Club of Swarthmore Theater. It's time for Stephen Sondheim and all those terrific characters out there in the Woods.

The excitement is here.

Can you feel it?

And then see the top of my blog by clicking HERE! See how I approach my passions with this website.

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Marketing The Arts – The Players Club Of Swarthmore Presents Into The Woods – Ready For The Audience

Video is very helpful when marketing the performing arts

This is a continuation of the series Marketing The Arts where you get to go behind the scenes of Into The Woods as it prepares for its Opening Night on October 22, 2009 at The Players Club of Swarthmore. Watch the whole series to see what it takes to produce a large-cast musical like Into The Woods.

Have you ever been in a show? Do you know the excitement of Opening Night?

Well… BEFORE Opening Night comes the first time you step on the stage during YOUR rehearsal period. The previous show has been struck, the trash bin is overflowing, the tools have been put away, and the beginnings of your set are in workable form.

That's what happened on Sunday, September 27, 2009 for Into The Woods at The Players Club of Swarthmore Theater. Rumors had been a smash hit, opening the season, and now it's time for Sondheim and all those terrific characters out there in the Woods.

Watch here for some behind-the-scenes snippets of that first rehearsal. Opening Night is just around the corner, but the excitement on Load-In Day is terrific!

Can you feel it?

And then see the top of my blog by clicking HERE! See how I approach my passions with this website.

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Marketing The Arts – The Players Club Of Swarthmore Presents Into The Woods – First On Stage Rehearsal

.

Video is very helpful when marketing the performing arts

This is a continuation of the series Marketing The Arts where you get to go behind the scenes of Into The Woods as it prepares for its Opening Night on October 22, 2009 at The Players Club of Swarthmore. Watch the whole series to see what it takes to produce a large-cast musical like Into The Woods.

Here meet the two princes: rivalry between brothers and over women. Their songs are powerful as the whole story develops and you learn what they've been through and where they're going.

Come back when I feature more interviews with some of the actors, show you the rehearsals, let you see the costumes coming together, and finally the on-stage look of the completed production. Deep, intense, meaty interviews in a documentary? Nawwww… but some snippets of the director directing, actors rehearsing, the set and costumes coming together. Unless you're an actor and have been back stage many times, you'll see something here you haven't seen before.

This is a great musical and it will receive a terrific production – follow it here AND look at The Players Club's website for ALL the productions this season: Learn more at http://pcstheater.org

And leave a comment about what you see here!

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Marketing The Arts – The Players Club of Swarthmore Presents Into The Woods: Meet The Two Princes

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Video is very helpful when marketing the performing arts

My family has been at The Players Club of Swarthmore for five generations as directors, actors, choreographers, music directors. I was IN my first production in 1957 and have since directed 14 productions on the main stage. If there is one thing we know, it's what it takes to produce live theater.

My available time has been limited the past few years but I have stayed close by photographing each production for a Lobby Display.

But for THIS season…. when PCS announced it would produce Into The Woodsfor its second production, I stepped up to help with the marketing. And no sense doing it the same way everyone else does, since I teach unconventional marketing methods (especially for online marketing) I have to use them too, right?

Watch this series as I take you us behind the scenes to see what it takes to produce a large-cast musical like Into The Woods, which opens October 22, 2009. Come back when I feature interviews with some of the actors, show you the rehearsals, let you see the costumes coming together, and finally the on-stage look of the final production.

This is a great musical and it will receive a terrific production – follow it here AND look at The Players Club's website for ALL the productions this season: Learn more at http://pcstheater.org

And leave a comment about what you see here!

And then see the top of my blog by clicking HERE! See how I approach my passions with this website.

Best,

Charlie Seymour Jr
A Work At Home Dad since 1983, succeeding in this economy

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

PPS: Do you have trouble writing? Turn Your Words Into Gold – Go Here To Learn More! NOW is the time to start.

Follow Charlie Seymour Jr On Twitter!

Keep this with this article, please:

Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

Friends, if you like this post, please leave a comment, join our email list to get updates sent to you, and retweet it. And I've made it easy to retweet – just click on the icon below. Thanks!

Marketing The Arts – The Players Club of Swarthmore Presents Into The Woods