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Charlie Seymour Jr Charlie Seymour Jr Admin@UltimateWorkAtHomeDads.com No no http://uwahd.s3.amazonaws.com/Logo-MarketingSuccessPodcast144px.jpg Ultimate Work At Home Dads http://ultimateworkathomedads.com/gold 144 144 034 The Invisible Touch – But What About Walmart? http://ultimateworkathomedads.com/gold/archives/3058 http://ultimateworkathomedads.com/gold/archives/3058#comments Mon, 12 Oct 2009 19:12:31 +0000 Charlie Seymour Jr http://ultimateworkathomedads.com/gold/?p=3058 The Invisible Touch - A Blog Series By Charles Seymour Jr

The First Key: Price

If you've read the posts leading to this one, I've already "spilled the beans" about Walmart.

Sam Walton and his heirs for generations have enjoy being the low-price alternative.

Read more on 034 The Invisible Touch – But What About Walmart?…

]]> The Invisible Touch - A Blog Series By Charles Seymour Jr

The First Key: Price

If you've read the posts leading to this one, I've already "spilled the beans" about Walmart.

Sam Walton and his heirs for generations have enjoy being the low-price alternative.

Walmart stores open and small stores close – some out of fear, some because they approach everything they do as a "commodity," and some because they were only "hanging on" with a few loyal customers who now finally abandon them for the big box store.

Though we all know Walmart now, what ever happened to:

    Woolworths
    Caldors
    Montgomery Ward
    Janeway
    And how many others can YOU name?

Sears is struggling without a well-defined image; Kmart has been on the ropes for years; Target seems to be flourishing, but if it reduces itself to the "low-price seller (and cellar)" it too may go the way the others have gone.

And so might Walmart.

Seriously: ten years ago would you have predicted Sears's plight? Do you know that that really tall building in Chicago is NO LONGER the Sears Tower?

Having the lowest price is a death knell. Avoid it at all costs.

Best,
Charlie
Charlie Seymour Jr
Blogging, Podcasting, Consulting


The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr
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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and direct-response marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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The Invisible Touch - A Blog Series By Charles Seymour Jr

Fallacies of Marketing

034 The Invisible Touch – But What About Walmart?

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