The Third Key: Packaging

I used to go to NYC back in the days when I was working at McCarter Theatre in Princeton. We had a production rehearsing there and I visited on a regular basis.

But I never felt comfortable there.

Loved to visit but knew I didn't want to stay there permanently.

Scale And Intimacy Affect Us In Many Ways

It took me a while to figure out that it was just TOO big for me.

I grew up in a small town outside of Philadelphia, PA USA. I knew many of the people there and the scale of the homes and town center were on a very "human scale."

Trees and sidewalks and smiles.

I worked in downtown Philadelphia for a while but always felt that most of its buildings were scaled for people as well. Especially in the highest-retail-rent district along Walnut Street.

People feel "at home" there – they are comfortable – they relax, enjoy themselves, are open to purchasing.

HOW they feel when in the area plays an important role in how often they get out their wallets to buy something.

Remember that with YOUR business – people want to work (and buy from) other PEOPLE… and if they could avoid large companies, big box stores, and the sense that they are "just a number" when purchasing from others, they would.

Take time to let them know you. Show your personal attention, sharing a part of YOU with everything you do. Let people "in" to what you are all about, and they will keep coming back to you.

Personal-Touch Marketing is so important – you'll see your bottom-line grow when you share yourself with those purchasing from you.

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

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Charlie Seymour Jr is an entrepreneurial evangelist and marketing-success coach helping individuals and companies (up to $100MM) explode their success through online and personal-touch marketing. He specializes in blogging, podcasting, photography, video, and Facebook applications. Visit his blog at http://bit.ly/24eYTO to learn more about his successes.

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Fallacies of Marketing

063 The Invisible Touch – Scale and Intimacy