The Invisible Touch – A Marketing Blog Series By Charles Seymour Jr

OK… I admit it: I was inspired to create this series by the movie Julie and Julia

A movie about Julia Child, the American, who wanted to teach Americans about French cooking?

Almost.

It really was about a blogger named Julie Powell who decided one day to take Julia Child's gigantic cookbook, cook everything in it, and then blog about it.

So, when I came across The Invisible Touch by Harry Beckwith (© 2000 Harry Beckwith, republished in 2009), I decided to do the same thing.

Except this time, my cooking will be totally in my mind and the results will be about marketing and not French cooking.

I have read SEVERAL of Mr. Beckwith's books and they are each intelligent, fun to read, and loaded with great, inspiring information. He organizes them in very short sections within just a few real chapters. If you like what I write here, be sure to get Mr. Beckwith's book – below is my link to Amazon where you may purchase the book (Mr. Beckwith and I will both be pleased – though we will each make some money when you do, I guarantee you will love his work, he's THAT good).

The Invisible Touch has nine main chapters in his book:

Research and Its Limits
Fallacies of Marketing
What is Satisfaction
The First Key: Price
The Second Key: Brand
The Third Key: Packaging
The Fourth Key: Relationships
The Curse of the Bad Client
The Eight Keys to Lasting Relationships

So… how will I proceed without plagiarizing Mr. Beckwith's book?

I'll read a short section, think about it, then present its main points to you, giving my own examples. If I quote from the book, I'll tell you that.

Mr. Beckwith and I have very different backgrounds in marketing, and I'm sure the difference will come through as I write. Though I have an MBA from The Wharton Graduate Division of the University of Pennsylvania in Marketing and Management (individualized major), I'm much more a Direct-Response Marketer now… not one who believes in Institutional Advertising for most of us.

I'm sure the difference between those two main types of marketing will become evident.

Enjoy this material. Mr. Beckwith presents his thoughts in a terrific way – let me know in the comment spaces throughout what you think about what I present.

Best,

Charlie Seymour Jr
Blogging, Podcasting, Consulting

PS: You can find me here:

http://twitter.com/UltimateWAHDads

http://facebook.com/CharlesSeymourJr

http://www.linkedin.com/in/charlesseymourjr

Index for The Invisible Touch Blog Series