Ultimate Dads Success Ezine 004
Do you take time to create Information Products based on topics where you have great knowledge?
Bill Parlaman (a fellow Dan Kennedy follower) and I created a 65 minute video all about Lead Generation. More on that below.
And I’ve been busy with a group from Chicago building a better Twitter machine to take advantage of the power of Twitter. More on that soon!
Let us know what YOU are doing!
What can we do to help you? As we work on more information to supply Work At Home Dads, your input is vital to help direct what we concentrate on. Please tell us what you are thinking by writing to us.
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And if you are one of those people who enjoys seeing typos, please enjoy any you find in here. We like to please everyone and though we've given up perfection, we still shoot for excellence!
Please forward this ezine to any Dad you know who is already working at home or thinking about working at home. We're here to help.
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Want to Double your Paycheck? Look to Girl Scout Cookies(I LOVE this story since it comes from my own household. Look around – there are marketing stories all around you!) When my daughter, Liz, was about 8 years old, she had LOTS of Girl Scout cookies to sell. It those days, kids didn’t park in front of a grocery or convenience store and hawk their wares to every passerby. They canvassed the neighborhood door-to-door. And they went by themselves down the quiet suburban tree-lined streets, something no parent would allow these days. When Liz and I chatted about the task in front of her, she told me some of the kids would be selling lots of boxes and she just wanted to get rid of hers as fast as she could. So… what to do? 1. MARKETING was the act of putting notes in people’s door to tell them that she would be stopping by the next weekend to let them have their boxes of delicious Girl Scout Cookies… BUT they could preorder and send her a note and a check. 2. MARKETING was leaving a note in their door when they weren’t home the following weekend, letting them know that they had missed their chance BUT… Liz would rush their order to them once they called her. 3. And SELLING was either face-to-face when she was at their home OR over the phone when she told them that in addition to their favorite Thin Mints, she could also offer them the smooth and delicious, chocolate-covered, peanut butter-filled Tagalongs. Dan Kennedy writes in his Ultimate Success Book, “Here is the harsh reality every adult should come to grips with as quickly as possible, every young person should be taught: one year, three years, and five years from now, the particular job (task) you do will not have appreciably increased in value. YOU will either have stayed the same in value or increased in value through your own initiative; that’s the only way.” If you have not increased in value at some point, your employer can’t or clientele won’t pay any more – regardless of inflation. It is at that point that your economic status shifts into reverse. Your income stagnates or declines. The gradual decline in your buying power as a consumer will prevent you from saving, investing, and creating financial security or erode what you have already accumulated. And your vulnerability to layoff, termination, or replacement increases. This is true of the self-employed business owner as well. If you are not increasing your value to your customers, if you are not making yourself indispensable to them all over again, every day, then you are declining in value to them. You are either increasing in value or declining in value. If you really would like to double your paycheck, simply take action to triple your value; one of three things will absolutely happen: one, your present employer will respond with raises, bonuses and advancement; two, a new employer will find and grab you; or three, you’ll discover some entrepreneurial opportunity and move on to writing your own paycheck. And if you already own a business and would like to double your paycheck, simply take action to triple your value to your customers. Your compensation will always catch up to your value. Charlie Seymour, Jr. presented this information at the Sales Summit for Business Development Resources, where he served as guest lecturer, presenting timely information on Sales, Marketing and business Development Success. If you have a favorite marketing method and will share it with all of us, I'll be sure to include your name and contact information here in our Ezine. Share Your Marketing Ideas Here! |
Do you know what Lead Generation Marketing is?
Who else would like a HUGE LIST of HUNGRY BUYERS just waiting to purchase from you?
I’ll save the words here and send you to the video about Creating a Huge List of Raving Fans that Bill Parlaman and I created. 65 minutes jammed with great information designed to improved your bottom line.
See that information here: Lead Generation – Marketing Magic with Bill and Charlie. Click Here To See The Video Jammed With Great Information!
What do you find is working on the Internet? If you have a short article or suggestion to share with others here, please let us know. Share Your Internet Marketing Ideas Here!
Two weeks ago I mentioned how I tell people that I’m “on a deadline” so that I won’t be asked to waste time that I should be working toward my goals. Last week I gave you a tip that I got from Dan Kennedy years ago: Only accept SCHEDULED telephone calls from clients. And here’s one that I’m “famous” for around here: my DPS time. At least ONCE a week (often TWICE a week) I enjoy what I call Dreaming, Planning, Scheming time. We all spend so much time DOING and so little time Thinking, Dreaming, Planning, Letting our minds wander. So I go off to my local Borders, get the largest coffee/chocolate/raspberry drink I can and THINK. I’ve created a few businesses that way, create calendars of deadlines, and think about what I want to be when I grow up. One of the MOST successful things I can suggest to you is to start with “What Does My Perfect Life Look Like.” I update that several times a year. And when I’m about to start a new activity in the community, local theater, or church, I often refer to that list to see if I have thought through how that will fulfill me and how I can do a great job for them. See a short article I published about my time at Borders – they used to had this out at the cash registers and display it in their windows: Borders – Your Office Away From Home – To Read The Article, Click Here! What do you find toughest about working on your own? Tell us what we can do to help. |
Did you see my blog about Advertising Grape Nuts Cereal?
Men, serious: does your wife make ALL the decisions in your house? Does she decide what clothes you wear and what your bedroom sheets and pillow cases look like?
Well, how about your cereal? Does she decide that too?
It turns out that Grape Nuts Cereal is going to do something “revolutionary” – feature MEN in it’s TV commercials. I know… hard to believe right?
WHAT!!?
Do we really not care what we put into our mouths in the AM? Do we relegate the decision-making to others? Read this Blog – Grape Nuts: New Advertising Campaign Targets Men
If you want to write for one of our blogs, please send us a short email telling us the topic you want to write about, giving us a writing sample of 250 – 500 words. Here's My Writing Sample – I'd Like To Blog With You!
Twitter – how do you build a large list, especially when you’re just starting out? Since we’re studying how to make Twitter effective for you, I wanted to keep this as our special. And I’ll continue to keep it since it will soon raise it’s price (yep – supply and demand says that it’s way underpriced, so if you haven’t gotten your copy yet, now is the time!) My buddy Bill Crosby has created a system that is super hot for creating a large Twitter list. If you’re new to Twitter, seeing this short video might help you better understand the benefits of Twitter. If you’ve been using Twitter for a while but your list is still puny, this is a great way to increase the size of your list much more quickly. |
What's going on? What would you like to share? What great tidbits of information will you share with the rest of the group? We'll publish it here: Around The Water Cooler Information – Click Here To Share Your Ideas And Comments!
From 50 Universal Truths About Men 36. If I do one thing and say something contradictory – Go with my actions, that will always tell you what’s in my heart. Did you just hear something from a woman and thought it needed translation? Did you recently say something that was totally unintelligible by your spouse? Share How Men And Women Speak Differently – Click Here To Email Your Thoughts! |
Send us some of your favorites!
Here’s something amusing, if not “funny.”
WHY DON’T WE SAY WHAT WE MEAN?
We don’t say what we mean often because we don’t know what we think and feel. (OK… that’s not just GUYS, but often guys don’t look very deeply inside to see how they feel.)
Our thinking and feeling are fuzzy. If we say what we think, we may hurt someone’s feelings, we obscure the message.
If we obscure the message, others miss the point. If others miss the point, they ignore it.
If they ignore it, nothing changes. If nothing changes, they’re off the hook.
If they’re off the hook, we’re blameless. If we’re blameless, we can at least say we “tried.”
(As seen in LITTLE BOOK OF BIG QUESTIONS: Answers to Life’s Perplexing Questions by Diana Booher Illustrated by Michelle Allen Publisher: Thomas Nelson, Inc. 2001)
Share Your Favorite G-Rated Joke or Quote – Click Here To Email!
On Becoming a WinnerAre winners born or made? That is the question of the century. Dr. David Niven’s 2002 book entitled The 100 Secrets of Successful People: What Scientists Have Learned and How You Can Use It, describes how successful people followed specific plans to achieve greatness. Dr. Niven said, “Successful people get where they are by following a strategic plan. They learn what it takes to get ahead. We understand that to build a house it takes a plan, a blueprint, but we sometimes forget that to build a successful life, it also takes a blueprint.” |
Tell us: what are your three most pressing needs as you work at home? Write to us and we'll see what we can do to help you either directly or here in our ezine: 3MostPressingNeeds.
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He is living life with the 'Oz' Philosophy: Courage, Brains, and Heart. Blogger, Philosopher, Marketing Evangelist. Helping Ultimate Success Dads achieve their financial best! Right Now. He's the #1 Marketing-Success Coach To Dads. Charlie has studied with some of the best direct response marketers on the planet – one on one, in the classroom, at seminars, and with work at home courses. He is no stranger to thinking big. He is an entrepreneur with a variety of interests and abilities, mostly focused on families and the Arts. He honed his skills as a business marketer and entrepreneur after earning his MBA in Marketing and Management from The Wharton School in 1975 and his BA in Economics and Music from Tufts University in 1973. He sold $247,368,657.97 as a salesman and marketed more than $1 billion as the Vice President of Marketing for Jackson-Cross Company. Charlie is featured in the new book, Dream Inc, about 32 Philadelphia-area entrepreneurs and their million dollar secrets to success, and The Ultimate Success Secret by Dan Kennedy and Michael M. Capuzzi. Artistically his life has also been rich by directing musical theater when not working. He is a frequent speaker and author about Marketing, Work At Home, and Web 2.0. He runs his own photography and video business; is an online community builder; and has been an Ultimate Work At Home Dad since 1983. In addition to his major online projects, Charlie created http://LizSeymour.com to assist his younger daughter as she produced her first music CD. His personal portal site is http://CharlesSeymourJr.com. Charlie lives outside of Philadelphia in Wallingford, PA USA with his wife, Pam, two cats, a dog, 7 computers, and 8 cameras! |
Charlie Seymour Jr is an Ultimate Work At Home Dad, an entrepreneur, and a marketer with a heart for families, children, the arts, and how they tie together. He createdthough frequently permission is granted for use for ezines, blogs, radio programs, TV news, and magazines.
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