Ultimate Dads Success Ezine 010

Spread the Word!

LOTS of reactions to my blog post about American Idol as nearly the Perfect Storm for marketing.

It’s not a singing competition, no matter what Simon and Randy say: it’s a TV show, it’s a product creation mega-machine (creating the end product of singers that the American public will actually pay money to see), and it’s something to watch to see how marketing can be done (Ford commercials with the “kids” having fun, pulling all 10 finalists who will tour in the summer into a few song and dance routines so that people will see what they will get when they sign up to go to their local HUGE arena to barely see the performers), and sales of songs over iTunes, though I have other suggestions for them if they want to make even MORE money.

Making money is NOT evil, so I say that with reverence.

Here’s my WalkAbout Marketing location with a recorded session about American Idol Read below for more about my blog post.

Who knew that Adam Lambert (the best singer on the show) and Kris Allen (the really nice guy) were pawns in a marketing machine!

Charlie

What can we do to help you? As we work on more information to supply Work At Home Dads, your input is vital to help direct what we concentrate on. Please tell us what you are thinking by writing to us.

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And if you are one of those people who enjoys seeing typos, please enjoy any you find in here. We like to please everyone and though we've given up perfection, we still shoot for excellence!

Please forward this ezine to any Dad you know who is already working at home or thinking about working at home. We're here to help.

Five Common Traits of Successful Salespeople

Successful salespeople have certain traits in common. As William “Skip” Miller states in Proactive Selling: Control the Process – Win the Sale, “…we walk in our client’s shoes…we’ve planned our meeting…and, since we’ve “been there before”, and can see the next step in the process, we ask great questions to see what THIS client wants. Then we keep checking throughout our meeting to be sure we are keeping the client’s attention AND presenting things the way this person can understand them, and we know what to do and say when we get specific replies to our questions.”

Proactive Selling:

1. They think like a customer.
2. They are proactive and always think one step ahead, and therefore they pull to control the buy/sell process.
3. They have a natural curiosity. They ask. Great salespeople do not have great answers…they have great questions.
4. They qualify from a buyer’s perspective early and often. Yes’s are great, no’s are great…maybe kills you.
5. They use the right tool at the right time at the point of attack: the sales call.

So, if attorney Virgie is helping clients work on a will, she knows what steps to take her clients through so that they can get past the idea of discussing their own mortality and focus on their heirs, to whom they will leave the estates.

Heating professional John can tell his customer what needs to be done so that the heater keeps their home warm throughout the entire winter, rather than simply when they walk to their basement to kick it every now and then.

To sell to your customers, think like your customers and proactively respond. To coin a phrase, “get inside their heads” and understand their fears, their desires, their motivations.

That’s the straightest point to a sale.

If you have a favorite marketing method and will share it with all of us, I'll be sure to include your name and contact information here in our Ezine. Share Your Marketing Ideas Here!

Twitter is more powerful than most people think!
Set up alerts with any of these services to find out when a Twitter user discusses something you’d like to hear about.
1. TweetScan: TweetScan will help you research on Twitter, getting updates for your selected keywords.
2. Monitter: Keep an eye on keywords, and find out geographic areas as well.
3. TweetBeep: Use TweetBeep to get updated on keywords and phrases.
4. Twilert: Twilert emails you every time someone tweets with your keywords.

What do you find is working on the Internet? If you have a short article or suggestion to share with others here, please let us know. Share Your Internet Marketing Ideas Here!

Previous topics include:

- I tell people that I’m “on a deadline” so that I won’t be asked to waste time that I should be working toward my goals.

- I gave you a tip that I got from Dan Kennedy years ago: Only accept SCHEDULED telephone calls from clients.

- I presented something that I’m “famous” for (and the envy of many of my friends stuck in a “job”): my DPS Time – Dreaming, Planning, Scheming.

- I told you about SKYPE.

- I told you to stay away from TV, radio, newspapers, etc until late in your day – keep your engine running well with positive, uplifting, spiritual or meaningful messages instead.

- I suggested that you watch other industries, not just your own.

- I said that you should join a local business group to stay in touch with others.

Today I want you to think about Setting Up A Blog.

The easiest blog to use is either Blogger.com or WordPress.com. Neither is really YOUR blog – you share the playing field with everyone else signing up there… But they are still great places to start.

Start with a topic you are really interested in. I have several, and they give me an outlet to tell the world what I’m thinking about. Here’s one for Where Did The Dream Go?

What do you find toughest about working on your own? Tell us what we can do to help.
Please write us at: Surviving On Your Own

Marketing Lessons from American Idol – Adam Lambert vs. Kris Allen

American Idol – I mentioned at the top of this Ezine that I’ve had LOTS of comments on my blog post about American Idol.

I won’t repeat all I wrote above nor all that’s in my post. Marketing Lessons from Amercan Idol – Read Charlie Seymour Jr’s blog post here!

If you want to write for one of our blogs, please send us a short email telling us the topic you want to write about, giving us a writing sample of 250 – 500 words. Here's My Writing Sample – I'd Like To Blog With You!

Make Comments To Keyword-Similar Blogs And Save Time

We all know that making comments on other people's blogs, especially those blogs that get tons of visitors, helps OUR blogs when we use our blog's link after our name when leaving a comment. This software helps you find those friendly blogs, fills in your repetitive information, and gets you in and out much more quickly than you could do it by yourself.

BlogCommentDemon – has to be seen to be believed! I use it A LOT and it has saved me HOURS in research time AND given me many high-quality links back to my site. You should use this!

Learn More About BlogCommentDemon – Click Here!

What's going on? What would you like to share? What great tidbits of information will you share with the rest of the group? We'll publish it here: Around The Water Cooler Information – Click Here To Share Your Ideas And Comments!

From 50 Universal Truths About Men

6. I need to be told “no” sometimes. Not a lot, but every now and again reminds me that you are expensive.
7. Please don’t ask me how you look unless you’re willing to trust my answer.
8. My eyes notice other women a lot more when you are upset with me.
9. When you’re happy with me I can’t help but want to please you.
10. If I don’t feel I can make you happy, it makes me feel less than a man.

Did you just hear something from a woman and thought it needed translation? Did you recently say something that was totally unintelligible by your spouse? Share How Men And Women Speak Differently – Click Here To Email Your Thoughts!

Send us some of your favorites!

Here’s something amusing, if not “funny.”

Here are the winners of this year's Washington Post's Mensa Invitational which once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter and supply a new definition:

16. Beelzebug (n..): Satan in the form of a mosquito, that gets into your bedroom at three in the morning and cannot be cast out.

17. Caterpallor (n.): The color you turn after finding half a worm in the fruit you're eating.

more to come!

Share Your Favorite G-Rated Joke or Quote – Click Here To Email!

You don’t need to know all the answers. No one is smart enough yet to ask you all the questions. Anonymous

Share Your Inspirational Thoughts – Click Here To Email!

Tell us: what are your three most pressing needs as you work at home? Write to us and we'll see what we can do to help you either directly or here in our ezine: 3MostPressingNeeds.

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Charlie Seymour Jr, founder of UltimateWorkAtHomeDads.com Charlie Seymour Jr is an Ultimate Work At Home Dad, an entrepreneur, and a marketer with a heart for families, children, the arts, and how they tie together. He created
UltimateWorkAtHomeDad.com, RaisingGreatFamilies.com, ILearnedItAllFromMyKids.com, and FathersAndTheDaughtersTheyLove.com.

Charlie has studied with some of the best direct response marketers on the planet – one on one, in the classroom, at seminars, and with work at home courses. He is no stranger to thinking big. He is an entrepreneur with a variety of interests and abilities, mostly focused on families and the Arts. He honed his skills as a business marketer and entrepreneur after earning his MBA in Marketing and Management from The Wharton School in 1975 and his BA in Economics and Music from Tufts University in 1973. He sold $247,368,657.97 as a salesman and marketed more than $1 billion as the Vice President of Marketing for Jackson-Cross Company.

Charlie is featured in the new book, Dream Inc, about 32 Philadelphia-area entrepreneurs and their million dollar secrets to success, and The Ultimate Success Secret by Dan Kennedy and Michael M. Capuzzi. Artistically his life has also been rich by directing musical theater when not working.

He is a frequent speaker and author about Marketing, Work At Home, and Web 2.0. He runs his own photography and video business; is an online community builder; and has been an Ultimate Work At Home Dad for nearly 20 years. In addition to his major online projects, Charlie created http://LizSeymour.com to assist his daughter as she produced her first music CD. His personal portal site is http://CharlesSeymourJr.com.

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