Ultimate Dads Success Ezine 019
One of the reasons I work my own schedule is so that I can be available for my family.
My younger daughter, Liz, is getting married to Chris. With the wedding several months away, it was time to talk with photographers and so when asked, I agreed to go with them once they had narrowed down their list.
Hey, what’s a dad for?
Especially a Photographer Dad (who happens to be a marketing dad, too!).
We visited with Erinn to talk about her love of photography, how she approaches a wedding, if she and I could arrange something where I can do the Album for Liz and Chris using Erinn’s photographs, etc.
Liz and Chris started chatting about their timeline for the day and it was clear that they are really tight with the timing between photographs before the wedding, ceremony, family, guests, transportation, etc.
It’s fun for me to watch my 26 year old go through this. Sometimes I’m amazed at her poise and sometimes I wonder how I could not have imparted certain bits of information as she was growing up.
But we’ll make it through this, especially with Dad NOT being the photographer: I’m ready to accept this NEW role in my life, that of Father of the Bride.
It’s a role I’ll wear proudly!
Charlie
What can we do to help you? As we work on more information to supply Work At Home Dads, your input is vital to help direct what we concentrate on.
Please tell us what you are thinking by writing to us.
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An Angry Customer May Be Your Best CustomerHow do you react to a customer’s anger? Do you turn tail and run when the customer screams in your ear? Or do you use the customer’s anger as a stepping stone to the sale? Jeffrey J. Fox, author of the 2006 book Secrets of Great Rainmakers: The Keys to Success and Wealth, illustrates how anger can turn to profits: “He sold for a respected hand tool company. He sold to owners of independent hardware stores. He was apace to win Salesperson of the Year. He was young, but experienced, motivated, ambitious. His excellent products sold well at premium prices, generating significant revenues and gross profits for hardware stores. “He carefully pre-planned every sales call, calculating in advance how much money his products would make for the hardware store owner. He viewed selling as a game of enrichment – enrichment for himself and for his customers – and not as adversarial or confrontational. “It was his first time [at the store], so he… approached the owner and introduced himself: ‘Hi, I’m with Terrific Tools Company.’ The owner looked at the young tool salesman, turned radish-red, and, in front of the customers and clerks, thrust his hand toward the door and…bellowed, ‘GET THE BLANK OUT OF HERE!’” “The salesman felt the stares of the customers, and heard the silence as everyone stopped, mouths agape.” Let me interrupt for a minute. If this were you, what would you do? Probably apologize and run out the door. But not this tenacious young salesman. Let’s see how he handled it: “The salesman clenched his briefcase… mentally smiled…[and] did not take the red-faced scream personally. [He] thought to himself, ‘This guy is going to buy more tools today than he has ever bought in his life.’” What? How is that even possible? “The salesman said nothing and watched as the owner’s outstretched arm slowly descended to the counter. When the owner regained his composure, the polite salesman asked, ‘Did Terrific Tools upset you somehow?’ “The owner vented that the previous Terrific Tools salesperson had mishandled his last order, under-credited [him] for returned tools, and was rude in the process. The tool salesman listened without interrupting…nodded, took notes…[as] the store owner went on and on. “When the storeowner finished criticizing Terrific Tools, the salesman calmly said, ‘Well, that is probably why Terrific Tools assigned your account to me. I am here today to show you how you can make two thousand, four hundred and sixty dollars in additional sales revenues. May I take a few minutes and show you how you can get that two thousand, four hundred and sixty dollars?’” Brilliant. Most people would be devastated by this turn of events. But not this guy. He was fully prepared with facts and figures that would solve the customer’s problem, once he calmed down. “For the next few minutes, the salesman showed the owner how certain tool displays had an 80 percent probability of selling all the tools in four months. Thus, a $3,000 investment in displayed tools would result in retail sales of $5,460. The young salesman booked an order for $3,000. This order was the largest tool order the owner had ever made. But the owner would also make more money on that investment than he had ever made before.” The salesman did eventually get the “blank out of there,” but with a big, fat order in his hand and a loyal customer on his list. If you have a favorite marketing method and will share it with all of us, I'll be sure to include your name and contact information here in our Ezine. Share Your Marketing Ideas Here! |
Overlay.tv
I’ve been working on a new video project and testing a site I haven’t used before.
One thing that is important when we spend time on the Internet is keeping up with what is NEW. I don’t expect YOU to know all of that, but I certainly expect ME to know it so that I can pass it on to you.
Something you might not have seen is Overlay.tv. It’s a site where you can take previously produced video (like YouTube) and “overlay” a clickable link.
The magic of this? Say you see a great YouTube video that fits PERFECTLY with your business and you want people to see that video and then think about YOU.
You can take the embed code from YouTube, “overlay” a clickable link to display sometime when the video is playing (you decide when on the “timeline” the link appears), and then you put that video out to the public.
I saw one about change: how quickly technology is changing things. I thought it was terrific, so I took the embed code, overlayed the link to my blog, and put the video on Facebook. Now when people see the video on my profile, they’ll get a message on top of the video when the video has about 25 seconds remaining that says “See My Blog, Click Here Now.”
It’s not hard to learn how to use… just go to Overlay.tv and learn about it. It’s pretty cool… and should have lots of benefit to all of us.
What do you find is working on the Internet? If you have a short article or suggestion to share with others here, please let us know. Share Your Internet Marketing Ideas Here!
Previous topics include: - I tell people that I’m “on a deadline” so that I won’t be asked to waste time that I should be working toward my goals. - I gave you a tip that I got from Dan Kennedy years ago: Only accept SCHEDULED telephone calls from clients. - I presented something that I’m “famous” for (and the envy of many of my friends stuck in a “job”): my DPS Time – Dreaming, Planning, Scheming. - I told you about SKYPE. - I told you to stay away from TV, radio, newspapers, etc until late in your day – keep your engine running well with positive, uplifting, spiritual or meaningful messages instead. - I suggested that you watch other industries, not just your own. - I said that you should join a local business group to stay in touch with others. - You also read about Setting Up A Blog. - And I urged you to use video in a blog. - You were urged to improve your writing online – it’s easy when you learn how! – I told you that people ask me if they should put their videos on YouTube and other video-sharing sites and I said Yes… and No! – I showed you how to create a Marketing CAMPAIGN every time to market something. - I presented information about the service you sell vs. a product. - When things go wrong around your home was a topic. - Then there was the topic of finding materials to blog about. - Today let’s chat about emailing from your phone. I use Outlook on my desktop and on my phone. I want to update appointments and contact information in ONE location and be sure I always have it with me. Outlook seemed a great way to do that. So no, I can’t use the iPhone which isn’t compatible. Neither are lots of other cool phones and, being a gadget guy, I DO like the latest shiny object… but I can’t do it when it comes to phones. But I ALMOST do it. I just traded in my Motorola Q for an HTC Ozone. It was rated well in the reports I read and though I’m not yet getting the battery life the reports promised, I’m pretty pleased with it. And I finally bit-the-bullet and added a data package to my phone. (I have a family plan with Pam and Liz on it, but I only added the data to MY line.) I get WAY too many emails on my desktop to handle them on my phone. Last I calculated, I average 837 emails a day (plus notifications from Twitter), and I hate having to delete that many… such a waste of time since most are junk. But with my name all over the internet, it’s a price I pay. So, for the Outlook on my phone, I only sync my contacts and my calendar. HOWEVER, I set up my gmail account to go directly to my phone. I don’t use that address except for backup as needed AND as the login for many of the Google accounts (like AdWords, my extra Blogger blogs, etc). However, now when I go away and have to receive an email, I tell people to email my gmail account address and I can get their email and attachment right on my phone. And if I need to SEND an email to someone, I can do that too. I think this will be a good solution for me when I’m away from my office. To learn more about one of MY products, Click Here! What do you find toughest about working on your own? Tell us what we can do to help. |
DPS Time PLUS
Getting away to THINK is really important. Weekly I do it and I’ve recommended that to you too: I call it Dreaming, Planning, Scheming Time, when I go to my local Borders each Tuesday to think. Two to three hours of concentrated thought-power time.
We spend so much time DOING that we often forget to THINK about it.
What’s also important is to get away for longer periods of time. Leave your house, your office, even your family for a few days to reconnect with yourself and what you are doing.
See my material here. Getting Away To See Ourselves Better – Read Charlie Seymour Jr’s blog post here – Now!
If you want to write for one of our blogs, please send us a short email telling us the topic you want to write about, giving us a writing sample of 250 – 500 words. Here's My Writing Sample – I'd Like To Blog With You!
Insider's Secrets to Marketing Your Business On The Internet
I studied with the Internet Marketing Center's team in NYC and in front of 300 or so attendees, they tore apart three websites and created new, more effective ones: my photography site was one of them. And their "Insider Secrets to Marketing Your Business on the Internet" Course is first-rate: if you want to sell anything on the Internet, you really should get that course (manuals, CDs, Videos, examples, templates… wow, it's jammed). Derek Gehl and Corey Rudl before him were each a member of Dan Kennedy's Platinum Inner Circle and frequent speakers at Internet Success events. This company has some of the sharpest minds anywhere on the planet, and since I have used this product thoroughly, I highly recommend it. And since I first used it a few years ago, they have added audio information for your iPod, videos, and all the latest information that you will need to produce winning/selling websites. This is the real deal and I still refer to my copy often. Insider Secrets to Marketing Your Business on the Internet – Click Here To Get Your Own Copy! |
What's going on? What would you like to share? What great tidbits of information will you share with the rest of the group? We'll publish it here: Around The Water Cooler Information – Click Here To Share Your Ideas And Comments!
Differences Between Men and WomenPeople in relationships often have strong expectations that their partner will be just like they are: exhibit the same attitudes, values, perceptions, and behaviors. However, we know that you will not change your partner's attitudes and behaviors unless they themselves are motivated to do so. You are even less likely to change their basic gender characteristics. So it is very important to educate yourself as to the basic gender differences which exist between men and women, and accept the fact that the differences are there, they are real, and they are not going away. In this way you can learn to use the differences as a way to enrich your relationship rather than to damage it. Are Men and Women really different? Let's look at the evidence in a variety of areas of life. Note that these findings are generalizations and summaries that apply to most men or women, but not to all men or all women. 2. SOCIAL INFLUENCES Did you just hear something from a woman and thought it needed translation? Did you recently say something that was totally unintelligible by your spouse? Share How Men And Women Speak Differently – Click Here To Email Your Thoughts! |
Send us some of your favorites!
Here’s something amusing, if not “funny.”
The Washington Post has also published the winning submissions to its yearly contest in which readers are asked to supply alternate meanings for common words. And the winners are:
15. Frisbeetarianism, n. The belief that, after death, the soul flies up onto the roof and gets stuck there.
16. Circumvent, n. An opening in the front of boxer shorts worn by Jewish men.
more to come!
Share Your Favorite G-Rated Joke or Quote – Click Here To Email!
“I respect generosity in people and in companies, I don't look at it as philanthropy; I see it as an investment in the community.” Paul Newman |
Tell us: what are your three most pressing needs as you work at home? Write to us and we'll see what we can do to help you either directly or here in our ezine: 3MostPressingNeeds.
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Charlie has studied with some of the best direct response marketers on the planet – one on one, in the classroom, at seminars, and with work at home courses. He is no stranger to thinking big. He is an entrepreneur with a variety of interests and abilities, mostly focused on families and the Arts. He honed his skills as a business marketer and entrepreneur after earning his MBA in Marketing and Management from The Wharton School in 1975 and his BA in Economics and Music from Tufts University in 1973. He sold $247,368,657.97 as a salesman and marketed more than $1 billion as the Vice President of Marketing for Jackson-Cross Company. Charlie is featured in the new book, Dream Inc, about 32 Philadelphia-area entrepreneurs and their million dollar secrets to success, and The Ultimate Success Secret by Dan Kennedy and Michael M. Capuzzi. Artistically his life has also been rich by directing musical theater when not working. He is a frequent speaker and author about Marketing, Work At Home, and Web 2.0. He runs his own photography and video business; is an online community builder; and has been an Ultimate Work At Home Dad for nearly 20 years. In addition to his major online projects, Charlie created http://LizSeymour.com to assist his daughter as she produced her first music CD. His personal portal site is http://CharlesSeymourJr.com. |
Charlie Seymour Jr is an Ultimate Work At Home Dad, an entrepreneur, and a marketer with a heart for families, children, the arts, and how they tie together. He createdthough frequently permission is granted for use for ezines, blogs, radio programs, TV news, and magazines.
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